According to Custom Market Insights (CMI), the Global Automation Testing Market was valued at USD 17.5 billion in 2021 and is expected to expand significantly, reaching approximately USD 57 billion by 2030. This reflects a robust compound annual growth rate (CAGR) of around 16% during the forecast period between 2022 and 2030.

The research report from CMI offers a comprehensive 360-degree analysis of the Automation Testing market, examining the key growth drivers, restraints, and the subsequent impact on demand throughout the projection period. Additionally, the report highlights global opportunities, ongoing trends, and competitive developments shaping the industry landscape.

Automation Testing Market Overview

Automation testing involves the use of advanced tools and technologies to test software and other technology products, ensuring they meet specific performance and quality standards. Its primary function is to identify errors, flaws, and potential issues that may arise during the product development lifecycle. By incorporating automation testing, businesses can significantly enhance their testing processes, reduce operational inefficiencies, and improve Return on Investment (ROI).

Automated testing provides numerous benefits, including faster development cycles, reduced human error, and the ability to perform repetitive and time-consuming tasks with higher efficiency. For instance, platforms such as Appium, an open-source automation framework, allow testing across native, hybrid, mobile, and web applications using script-based methods. Furthermore, developers can test applications on both real and virtual devices before launch, leveraging online and mobile testing platforms. Popular solutions include Selenium, Cypress, Jenkins, BrowserStack, and Sauce Labs, which enable cloud-based testing across various operating systems, browsers, and simulators. According to a 2022 study, approximately 73% of testers were already adopting automated testing for functional and regression testing purposes.

Growth Factors

The automation testing market is being propelled by the rapid advancement of next-generation technologies such as the Internet of Things (IoT), Artificial Intelligence (AI), and Machine Learning (ML). These innovations provide opportunities to test and validate cutting-edge technical applications across diverse sectors.

With businesses accelerating their digital transformation initiatives, software testing has become more critical than ever. For example, global spending on digital transformation reached over USD 1.3 trillion in 2020, marking a 10.4% year-on-year increase. Organizations are now investing heavily in IT solutions to innovate, optimize operations, reduce costs, and secure a competitive advantage. Core enablers of this transformation include cloud computing, big data analytics, AI, and advanced business intelligence systems.

However, the high capital required for IT implementation, coupled with risks of system failures or downtime, can severely impact revenue and reputation. This makes flawless and efficient software operations indispensable. Automation testing ensures seamless functionality, quicker updates, reduced release cycles, and broader test coverage. Furthermore, Industry 4.0 and continuous delivery practices have further elevated the importance of automation testing, as businesses demand reliable, high-quality software releases at a faster pace.

Segmental Overview

The Automation Testing market is categorized by testing type, endpoint interface, organization size, service, and end-use industry.

  • By testing type, non-functional testing is expected to dominate the market revenue share during the forecast period. This can be attributed to its extensive applications in security testing, compatibility testing, performance evaluation, compliance assurance, and software usability assessments. Non-functional testing also examines disaster recovery systems, demand responsiveness, and overall system performance. Unlike functional testing, it provides a holistic evaluation of product behavior, mitigating production risks and reducing associated costs.

  • By organization size, large enterprises are projected to account for the largest market share. This is primarily driven by the growing need for advanced automation testing tools that ensure smooth business operations. For these organizations, automation testing reduces operational expenses, enhances customer satisfaction, and accelerates product delivery cycles. As businesses adopt digital-first strategies, software developers increasingly rely on Agile methodologies, DevOps frameworks, and automation to maintain competitiveness.

Regional Overview

North America is anticipated to remain the leading region in the global automation testing market, largely due to the widespread presence of prominent technology providers and solution vendors. Strategic acquisitions have also contributed to regional growth. For example, in June 2020, Keysight Technologies Inc. acquired Eggplant, a test automation platform specializing in AI-driven test design and execution. This strategic move integrated Eggplant’s AI and analytics capabilities with Keysight’s expertise in measurement technologies, creating a stronger force in the automation testing industry. The collaboration strengthened their ability to offer differentiated solutions spanning from physical and protocol layers to advanced application-level testing.

https://www.custommarketinsights.com/report/automation-testing-market/