The global digital video advertising market size was valued at USD 187.52 billion in 2023 and is anticipated to reach USD 659.16 billion by 2030, growing at a robust CAGR of 20.0% from 2024 to 2030. This growth is largely driven by technological advancements and shifts in consumer behavior, which are pushing advertisers to explore more innovative and engaging advertising methods. Increasingly, consumers are moving away from traditional cable and satellite television and adopting visual media consumption through digital platforms. These platforms include desktops, mobile phones, Over-the-Top (OTT) media services, and social media applications, all of which give advertisers new opportunities to diversify their service delivery models. Such platforms create new revenue streams for marketers and broadcasters while allowing brands to reach audiences more effectively. Moreover, digital video advertisements are designed to be compatible with multiple platforms and formats, which significantly improves audience engagement and widens overall reach.

The rising popularity of OTT platforms across global markets has further transformed advertising strategies by enabling advertisers to access larger, more diverse, and highly engaged audiences. The availability of affordable high-speed internet has facilitated widespread content consumption, particularly subscription-free streaming services, which expand opportunities for marketers to reach consumers efficiently and generate revenue. Digital video advertising also benefits from flexible ad formats, including pre-roll, mid-roll, and post-roll advertisements, which allow advertisers to strategically place messages at different stages of video consumption. Additionally, features like non-skippable ads maximize exposure for brands. Formats such as in-banner digital videos and companion ads help maintain a balance between ad visibility and a positive user experience, thereby ensuring continued audience engagement and long-term growth opportunities for advertisers.

Key Market Trends & Insights:

• Regional Insights: North America led the digital video advertising market with a revenue share of 36.8% in 2023, with the U.S. being the dominant country within the region.
• By Type: The desktop segment accounted for the largest revenue share in 2023, while the mobile segment is projected to witness the fastest CAGR during the forecast period due to rising mobile internet penetration and smartphone usage.
• By Industry Vertical: The retail segment was the leading vertical in 2023 with a revenue share of 20.8%, showcasing how retail companies increasingly leverage video advertising to engage digital-first consumers. Meanwhile, the financial services sector is expected to register a remarkable CAGR of 24.4% during the forecast period, reflecting growing adoption of digital ads for promoting financial products and services.

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Market Size & Forecast:

• 2023 Market Size: USD 187.52 Billion
• 2030 Projected Market Size: USD 659.16 Billion
• CAGR (2024-2030): 20.0%
• North America: Largest market in 2023

Key Companies & Market Share Insights:

The digital video advertising industry is competitive and features both established players and emerging companies focusing on innovation. Prominent companies include Aki Technologies, ExoClick, Innovid, MediaMath, PubMatic, Inc., Seedtag Advertising, S.L., and several others. To expand their customer base and strengthen market position, organizations are undertaking strategic initiatives such as partnerships, mergers and acquisitions, and collaborations with key industry stakeholders.

• Aki Technologies specializes in personalized advertising solutions, using machine learning to analyze user behavior and preferences. By leveraging contextual factors such as location, weather, and purchase history, the company delivers highly targeted and customized ads. This personalized approach enables brands and retailers to connect with consumers at critical decision-making moments, thereby improving engagement and boosting conversion rates.
• ExoClick is a leading ad tech company offering a broad range of digital advertising solutions for both publishers and advertisers, with a strong focus on video ads. The company provides multiple ad formats such as out-stream video and video sliders, which cater to different advertiser requirements. Through innovative ad solutions and the application of advanced technologies, ExoClick has established itself as a significant player in the rapidly growing digital video advertising landscape.

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Conclusion:

The global digital video advertising market is witnessing rapid growth, driven by the shift in consumer behavior toward digital media consumption and the widespread adoption of OTT platforms, mobile devices, and social media. Affordable high-speed internet and flexible ad formats such as pre-roll, mid-roll, post-roll, and companion ads are enabling advertisers to reach audiences more effectively while ensuring higher engagement. North America continues to dominate the market, while Asia Pacific and other regions are expected to see accelerated growth with increasing internet penetration and smartphone adoption. The retail sector remains a leading adopter, but financial services and other verticals are emerging as strong growth areas. Key players such as Aki Technologies and ExoClick are leveraging advanced technologies like machine learning and personalized advertising to enhance campaign effectiveness and audience targeting. Overall, digital video advertising is becoming one of the most powerful tools for brands, offering scalable, interactive, and high-impact solutions to connect with consumers worldwide.