The global sports event market size is anticipated to reach USD 687.7 billion by 2030 and is expected to expand at a CAGR of 7.2% during the forecast period, according to a new report by Grand View Research, Inc. A surge in consumer interest and engagement with live sports entertainment is propelling the market. This heightened enthusiasm is largely attributed to rising disposable incomes and urbanization, which enable broader access to premium sporting experiences. The proliferation of digital broadcasting technologies has further amplified fan reach, allowing audiences to engage with events across multiple platforms and geographies. As a result, sports events have evolved into immersive spectacles that attract global attention and participation.

Another significant driver is the increasing investment in infrastructure and venue development. Governments and private entities channel substantial resources into constructing state-of-the-art stadiums and arenas with advanced hospitality and technological features. These venues enhance the spectator experience and serve as catalysts for urban development and tourism. Additionally, the growing popularity of professional leagues and international tournaments such as the FIFA World Cup and the Olympics continues to generate substantial economic impact, reinforcing the market’s expansion.

Corporate sponsorship and advertising have also emerged as pivotal revenue streams, with brands leveraging sports events as strategic platforms for visibility and consumer engagement. Integrating digital innovations such as virtual reality, mobile ticketing, and real-time analytics has transformed traditional sports consumption, offering personalized and interactive experiences that appeal to a broader demographic. Moreover, the rise of esports and hybrid event formats has attracted younger audiences, diversifying the fan base and creating new avenues for monetization.

In emerging economies, particularly across Asia and Latin America, the expanding middle class and increasing health consciousness foster a culture of active sports participation and viewership. These regions are witnessing accelerated development of sports infrastructure and a growing appetite for both traditional and digital sports formats.

Further key findings from the report suggest:

  • By type of event, the professional sports events segment dominated the market in 2024 with a revenue share of over 68%.
  • By revenue stream, the sponsorships & advertising segment dominated the market in 2024 is expected to grow at a CAGR of around 10%.
  • By target audience, the fans and spectators segment dominated the market in 2024. 
  • In terms of region, North America was the largest revenue generating market in 2024.
  • Country-wise, India is expected to register the highest CAGR from 2025 to 2030.

List of Key Players in the Sports Event Market

  • Nielsen Sports
  • Sportfive
  • SponsorUnited
  • Anschutz Entertainment Group, Inc. (AEG Worldwide)
  • Wanda Sports Group Company Limited
  • PGA TOUR, Inc.
  • FIFA (Fédération Internationale de Football Association)
  • Formula 1 (F1)
  • IMG (International Management Group)
  • Live Nation Entertainment

Order a free sample PDF of the Sports Event Market Intelligence Study, published by Grand View Research.