The Europe digestive health products market was valued at USD 14.11 billion in 2023 and is projected to reach USD 23.02 billion by 2030, expanding at a CAGR of 7.3% from 2024 to 2030. Market growth is primarily driven by the increasing awareness among consumers about the connection between gut health and overall wellness. Additionally, the rising incidence of gastrointestinal disorders and pancreatitis in countries such as Finland, Poland, Scotland, and Spain has significantly contributed to the demand for digestive health products. The aging population in Europe is also a key factor fueling market growth, as older adults are more prone to digestive complications and actively seek preventive and therapeutic solutions. Consequently, there has been a surge in the consumption of functional foods, dietary supplements, and other natural products containing probiotics, prebiotics, enzymes, and fiber. In 2023, Europe accounted for 27.34% of the global digestive health products market share, underlining the region’s growing focus on preventive health and nutrition.

The market is also benefiting from strong technological advancements and ongoing research in nutritional science, supported by organizations such as the Federation of European Nutrition Societies (FENS) and the European Society for Clinical Nutrition and Metabolism (ESPEN). These institutions fund and encourage innovation in the nutrition and nutraceutical sectors, leading to the development of novel and efficient digestive health products. The industry is characterized by a high level of innovation, as manufacturers strive to differentiate their offerings through unique formulations and consumer experiences. The application range of probiotics has diversified significantly, extending beyond dietary supplements and dairy products to include beverages, functional foods, cosmetic formulations, and animal feed, especially aquaculture. This versatility continues to strengthen the market’s outlook over the coming years.

Key Market Trends & Insights:

• In 2023, Europe held a 27.34% share of the global digestive health products market, with consumer awareness and an aging population identified as major growth factors.
• Based on product type, the dairy products segment dominated the market with a 74.3% revenue share, driven by strong demand for probiotic dairy items such as yogurts and fermented drinks. The supplements segment is anticipated to grow at a CAGR of 8.1% during the forecast period due to rising consumer spending on health-enhancing products.
• Based on ingredient, the probiotics segment accounted for a revenue share of 87.3% in 2023, while the food enzymes segment is projected to grow at a CAGR of 8.3% from 2024 to 2030, owing to their expanding applications in food processing and nutritional products.

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Key Companies & Market Share Insights:

The European digestive health products market is competitive, featuring both multinational corporations and regional players. Prominent companies include BASF SE, Chr. Hansen Holding A/S, and Arla Foods amba, each contributing significantly through innovation and product diversification. BASF SE operates across several verticals including Nutrition & Care and Agricultural Solutions, offering essential ingredients for functional and fortified foods. Chr. Hansen Holding A/S, a leading bioscience company based in Denmark, is known for its advanced probiotic strains, enzymes, and natural ingredient solutions used in supplements and dairy formulations. Other notable market participants include Nestlé S.A., Bayer AG, and Sanofi, all of which have strong portfolios in dietary supplements and digestive health. Nestlé S.A., headquartered in Switzerland, leverages its global expertise in nutrition and functional foods, while Sanofi focuses on consumer healthcare through the development of over-the-counter supplements and digestive wellness products.

Overall, the Europe digestive health products market is positioned for sustained expansion, driven by an increasing preference for natural, science-backed solutions and strong support from public health initiatives promoting preventive nutrition and gut health.

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Conclusion:

In conclusion, the Europe digestive health products market is set for steady expansion, driven by growing consumer awareness of gut health’s role in overall wellness and the rising prevalence of digestive disorders across the region. The increasing demand for natural and functional ingredients, such as probiotics and prebiotics, is reshaping consumer preferences toward preventive and holistic health solutions. Technological advancements and strong support from research organizations like FENS and ESPEN are further accelerating innovation in the market. Additionally, the presence of key players such as BASF, Chr. Hansen, Nestlé, and Sanofi ensures continuous product development and broader accessibility. As Europe’s aging population continues to seek effective and natural digestive health solutions, the market is expected to maintain a robust growth trajectory through 2030.