Building and leveraging jira custom reports allows you to monitor precisely what matters most to your team, stakeholders, and product vision. Instead of generic metrics, you gain insight into cycle times, bottlenecks, blockers, and team dynamics. This article explores why custom reporting in Jira is essential, how to create reports that offer real value, and how tools like Testomat.io can make the process seamless and scalable. https://testomat.io/blog/detailed-guide-on-creating-jira-reports-for-your-team/