However, companies should be aware of the risks associated with entering a new market like sports. It was previously referred to by Andre Iguodala, a former Golden State Warrior who is now a well-known tech entrepreneur as well as a former Golden State Warrior. In the case of the NBA it was a risk worth taking. "It's built into the NBA's branding as well as the brand of 2K to be innovative" Donohue explains, adding that the NBA owners "realise the future and this will continue to grow. And so I think there's a greater danger in not doing it instead of taking the initiative." There are fears that esports may be unorthodox ideas that could attract players who are hardcore but with no commercial appeal beyond that are proven to be false. Forbes stated last year that global revenues from esports were projected to increase to $1.1bn in 2019. Donohue has explained that, even over the past three years, three seasons, my conversations have been vastly different from the way they were prior to when the league began. Kirk Lacob, Warriors Assistant General Manager, recently told me that esports were "absolutely becoming more mature". Donohue explains the advantages of a league that is operated by the NBA office when it comes to recruiting partners. "The benefit of being the NBA 2K brand is that we have fantastic relationships with many of these partners, and this allows us to offer assistance to them and help them navigate eSports and assist them with understanding the ways to utilize eSports as a means to increase the visibility of their brands." Another benefit companies that the NBA 2K League has, is that the sport is familiar. Donohue points out that esports may often be confusing for consumers. "You do not have to be an athlete to enjoy the games. If you're knowledgeable about basketball and basketball, you'll be able to understand," Donohue says. Advertising in the game itself is also well-established. "It's completely normal to be watching basketball games and observe courtside signage and to see brands integrated into the experience such as this, it'd be more unusual not to have that." According to Donohue, the game is out, it allows partners "to be part of the actual virtual experience." If you want to buy it, you can access https://www.mmoexp.com/Nba-2k22/Mt.html