The global influencer marketing platform market is projected to grow significantly, with an estimated value of USD 97.55 billion by 2030, reflecting a robust compound annual growth rate (CAGR) of 23.3% from 2025 to 2030, according to a new report by Grand View Research, Inc. This growth is driven by the rising demand for comprehensive solutions that help manage influencer-generated content, identify social influencers, and analyze the effectiveness of influencer marketing campaigns. Various industries, including fashion, retail, cosmetics, and e-commerce, are increasingly adopting these solutions, which is expected to fuel further market expansion.

Additionally, the market is being further bolstered by the growing popularity of virtual influencers created using Computer-Generated Imagery (CGI). Virtual influencers are equipped with data from multiple platforms and consumer forums to deliver more precise results. The fashion and lifestyle industries, in particular, present significant opportunities for virtual influencers because of their ability to stay up-to-date with rapid fashion trends and exhibit enhanced creativity.

Changes in content consumption patterns are also anticipated to contribute to the market’s growth in the coming years. For example, the rising demand for Over-The-Top (OTT) media services, and the collaboration between OTT platforms and influencers for advertising and promotion, are opening new avenues for influencer marketing platforms.

Moreover, the advent of 5G technology is expected to boost the market as well. With its ability to enhance connectivity and automate marketing processes, 5G will drive increased media consumption. This technology will also amplify the demand for digital video advertising by offering higher bandwidth, which will allow influencers to produce high-quality 4K video content, faster page load speeds, and improved click-through rates for brands.

Gather more insights about the market drivers, restrains and growth of the Influencer Marketing Platform Market

Key Insights from the Influencer Marketing Platform Market Report:

• The influencer management segment is expected to experience the fastest growth during the forecast period. This is due to the growing adoption of influencer marketing strategies by large corporations.

• Small and medium enterprises (SMEs) are projected to grow at the highest CAGR, as they increasingly turn to influencer marketing for more efficient and cost-effective promotional strategies.

• The Asia Pacific region is poised to capture a significant share of the market, growing at a CAGR of over 27% during the forecast period. This is attributed to the rise of influencer marketing startups in countries like China and India.

Browse through Grand View Research's Next Generation Technologies Industry Research Reports.

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Market Segmentation Overview:

By Application (Revenue, USD Billion, 2018–2030):

• Campaign Management

• Search & Discovery

• Analytics & Reporting

• Influencer Management

By Organization Size (Revenue, USD Billion, 2018–2030):

• Large Enterprises

• SMEs

By End-use (Revenue, USD Billion, 2018–2030):

• Food & Entertainment

• Sports & Fitness

• Travel & Holiday

• Fashion & Lifestyle

• Other Sectors

By Region (Revenue, USD Billion, 2018–2030):

• North America

o U.S.

o Canada

o Mexico

• Europe

o U.K.

o Germany

o France

• Asia Pacific

o China

o Australia

o Japan

o India

o South Korea

• Latin America

o Brazil

• Middle East & Africa

o South Africa

o Saudi Arabia

o UAE

Key Players in the Influencer Marketing Platform Market:

• Upfluence

• AspireIQ, Inc.

• Grapevine Marketing LLC

• Later Influence

• Klear (Meltwater)

• NeoReach

• Traackr, Inc.

• Webfluential

• Hypetap

• CreatorIQ

Order a free sample PDF of the Influencer Marketing Platform Market Intelligence Study, published by Grand View Research.