The U.S. hair dryer market size was estimated at USD 2.24 billion in 2023 and is expected to grow at a CAGR of 5.4% from 2024 to 2030. Rising standards of living and augmented prominence on physical appearance is among the key factors boosting the market growth. Changing fashion trends in hair care as well as in styling, paired with surging hair styling trends displayed in cinema and on fashion runways, are substantially affecting the sales of hair dryers positively in the U.S., across all age groups. 

Growing number of professional salons in the U.S. is anticipated to be the prime cause that will drive the sales of hair dryers in the upcoming period. In addition, increasing cognizance regarding personal grooming is thrusting the demand for such dryers. Pioneering salon chains are making hefty investments to boost their customer base, and numerous salons are inclining towards professional hair appliances, comprising hair dryers. Therefore, the growing number of professional salons, especially in the U.S., is anticipated to assist with the growth of the market over the forecast period.

Moreover, an augmented amount of expenditure by customers in salon setting and on hair styling tools, is projected to present novel opportunities for market growth. With the surging usage of social media, beauty trends have evolved massively, which has resulted in a surge in demand for hair dryers. As per the Philips Global Beauty Index 2019, roughly 76% of women utilized a hair dryer on daily basis. Similar trends are likely to result in the high usage of hair dryers by women customers in specific.

Gather more insights about the market drivers, restrains and growth of the U.S. Hair Dryer Market

Key Hair Dryer Company Insights

The key companies operating in the market hold a significant market share and display a sturdy presence in the U.S. and across the globe. It also consists small- and medium-sized local companies who provide a particular range of products at comparatively cheaper prices and primarily cater to regional consumers. Global brands face strong competition from these companies since smaller players have an enhanced grasp and influence in regional or country-based markets.

Some key players present in the market include:

• Panasonic Holdings Corporation - Following its incorporation, it quickly managed to expand into several other electrical product lines including irons, radios, phonographs, and light bulbs. Over the years, the company has added a range of microwaves, air conditioners, beauty styling products, and VHS recorders. The company offers a range of products including heating and cooling solutions, home appliances, smart life networks, commercial refrigeration & food equipment and devices. Under the home appliances range, Panasonic has refrigerators, washing machines, vacuum cleaners, microwaves, hair dryers, cooking equipment, rice cookers, and nanoe devices. In many foreign markets, including Asia, Europe, and North America, the company has several manufacturing and sales subsidiaries. The company earns the majority of its revenue from international markets, including those in Europe and North America.

• Dyson Limited - Dyson Limited’s research design and development center is also headquartered in Malmesbury, England. It is one of the leading technology manufacturers and marketers of household appliances such as vacuum cleaners, hair dryers, hair stylers, air purifiers, bladeless technology fans, and heaters. Dyson Limited has manufacturing locations in countries such as Malaysia, Singapore, the U.K., and the U.S. and serves customers in over 80 countries around the world. Recently, the company has invested in a facility in Singapore for manufacturing Dyson’s digital motor.

• Ghd Hair (Jemella Ltd) - It is a famous leading haircare brand and manufacturer of hair care products. Ghd Hair has an extensive hair product portfolio with products like hair straighteners, hot brushes, hair dryers, curlers, hair brushes, and hair styling products. The company has launched some of the best tools in the hair styling industry, including the Helios hairdryer and curve thin wand. The company also offers the personalization of hair dryers to its users. The company’s products have been used by top celebrities like Anne Hathaway and Sydney Sweeney to achieve their runway looks. The company’s products are sold in around 50,000 salons around the world.

• Braun GmbH (A brand of Procter & Gamble) - It is a leading manufacturer, well known for its electric shavers, hair stylers, and record players. Braun was acquired by Procter & Gamble in 2005. Before that, it was a fully-owned subsidiary of The Gillette Company. Braun offers an extensive range of product categories, such as Shaving and Grooming, Oral Care, Beauty Care, Clock and Watches, Health and Wellness, and Beauty care. Under the beauty care segment, the company has hair dryers and epilation devices. Braun's reputation has been strongly linked to hair dryers for a very long time. The business' hair care segment has consistently kept up with the most recent hair fashion trends. It has produced hair straighteners, curlers, and dryer attachments to obtain smoother hair, add more volume, or form curls. Braun's Satin Hair Brush, which uses static-reducing ion technology, is one of its most recent hair care innovations.

Recent Developments

• In June 2022, Dyson unveiled an updated type of the Dyson Airwrap. Various alterations and inclusions are made to the styling tool; it is well-suited with diverse hair categories and textures and comprises an assortment of attachments. Customers of the airwrap can wave, curl, smoothen, as well as dry their hair with minimal heat usage owing to the usage of a speedy and high-pressure motor, which also lessens the duration of the styling procedure.

• In July 2021, Realme TechLife collaborated with Dizo Lifestyle launched a Realme trimmer series as well as a white Realme hair dryer in India. The hair dryer works at temperatures under 55 degrees. It possesses features such as four physical buttons, involving the off, cold air, and soft air options. Inlet mesh, nylon mesh, and an air inlet grills are also comprised with the dryer.

U.S. Hair Dryer Market Report Segmentation

This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the U.S. hair dryer market report based on product, application, and distribution channel:

Product Outlook (Revenue, USD Billion, 2018 - 2030)

• Corded

• Cordless

Application Outlook (Revenue, USD Billion, 2018 - 2030)

• Professional

• Individual

Distribution Channel Outlook (Revenue, USD Billion, 2018 - 2030)

• Online

• Offline

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