The electric kettle market has seen significant growth in recent years, driven by rising consumer demand for quick and energy-efficient appliances. Electric kettles are now essential kitchen tools for many households, providing a convenient and fast way to boil water for a variety of purposes, including tea, coffee, cooking, and more. With technological advancements, modern electric kettles now come equipped with features like temperature control, quick boiling times, auto shut-off functions, and sleek designs that appeal to a broad range of consumers. These features, along with a growing interest in energy-efficient home appliances, have propelled the market to new heights.

Electric Kettle Market Size

As of 2024, the electric kettle market was valued at approximately USD 4.30 billion. The market is expected to grow steadily in the coming decade, with a projected compound annual growth rate (CAGR) of 4.4% from 2025 to 2034. By the end of the forecast period in 2034, the market size is expected to reach around USD 6.34 billion. This growth is largely driven by increasing consumer interest in convenient, energy-efficient appliances, as well as the rising popularity of electric kettles in both emerging and developed markets.

Electric Kettle Market Trends

Energy Efficiency: One of the biggest trends in the electric kettle market is the growing demand for energy-efficient models. Consumers are increasingly looking for appliances that reduce their energy consumption while maintaining high performance. Manufacturers are responding by designing electric kettles that consume less power and offer features like temperature regulation to ensure optimal energy usage.

Smart Features: Modern electric kettles are becoming smarter, with features like Bluetooth connectivity, app integration, and touch controls. These features allow users to control their kettles remotely, set precise temperatures, and receive alerts when the water has reached the desired level. These smart functionalities cater to the growing trend of connected home appliances and the need for convenience.

Temperature Control: Another key trend in the market is the inclusion of adjustable temperature settings. Consumers, especially those who enjoy beverages like tea or coffee, are seeking electric kettles that can boil water at specific temperatures. This feature ensures that water is boiled to the perfect temperature for different types of tea, coffee, or other hot beverages, making it highly desirable among connoisseurs and home baristas.

Sleek Design and Innovation: The aesthetic appeal of electric kettles is becoming increasingly important to consumers. Modern electric kettles are available in a variety of stylish designs, including stainless steel, glass, and plastic models. Some kettles even feature LED lighting for added visual appeal. The combination of functionality and style is driving the growth of the market as consumers want appliances that fit seamlessly into their kitchen decor.

Travel-Friendly Models: Portable and compact electric kettles designed for travel are also gaining popularity. These kettles offer convenience for people who are always on the go, allowing them to enjoy hot water or beverages anywhere. This trend has expanded the customer base for electric kettles, particularly in the hospitality and travel industries.

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Electric Kettle Market Segmentation

Material
Stainless Steel
Glass
Plastic
Others

Application
Residential
Commercial

Sales Channel
Supermarkets and Hypermarkets
Specialty Stores
Online Stores
Others

Region
North America
Europe
Asia-Pacific
Latin America
Middle East & Africa

Electric Kettle Market Growth

The electric kettle market is expected to experience steady growth throughout the forecast period, driven by several factors:

Increasing Consumer Demand: As lifestyles become busier and more consumers opt for quick and efficient kitchen appliances, the demand for electric kettles continues to rise. The convenience of quickly boiling water for beverages or cooking is a key selling point.

Technological Advancements: With the increasing incorporation of advanced features such as smart controls, energy efficiency, and precise temperature regulation, electric kettles are becoming more attractive to tech-savvy consumers.

Rising Disposable Incomes: In many emerging markets, rising disposable incomes are making electric kettles more accessible to a larger segment of the population. This trend is expected to drive growth, especially in Asia-Pacific regions.

Health-Conscious Consumers: As more people become health-conscious, there is an increasing demand for beverages like herbal tea, green tea, and other healthy drinks that require precise water temperature control. This is further boosting the market for electric kettles with temperature-adjustable settings.

Demand for Energy-Efficient Appliances: Energy-conscious consumers are driving demand for eco-friendly products. Electric kettles that are energy-efficient and use less power are becoming a preferred choice for many households.

Electric Kettle Market Analysis

The electric kettle market is highly competitive, with a number of established brands offering a wide variety of products to cater to different consumer needs. The market is also characterized by innovation, with new features and technological advancements continuously emerging. Key factors influencing the market include:

• Product Diversification: Companies are diversifying their electric kettle offerings to cater to various price points, design preferences, and functionality requirements. High-end models may feature premium materials like stainless steel or glass, while more budget-friendly options are often made of durable plastic.

• Regional Trends: North America, Europe, and Asia-Pacific are the primary regions driving growth in the electric kettle market. In North America and Europe, there is a strong demand for premium products with advanced features, while in Asia-Pacific, rising disposable incomes and an expanding middle class are boosting demand for affordable models.

• Consumer Preferences: The preferences of consumers continue to evolve toward more user-friendly, stylish, and energy-efficient products. Brands that can cater to these evolving demands while maintaining competitive pricing are well-positioned for success.

• E-commerce Growth: The growing trend of online shopping is playing a significant role in expanding the market. Many consumers are now purchasing electric kettles from e-commerce platforms, allowing manufacturers to reach a wider audience while offering the convenience of home delivery.

Electric Kettle Market Forecast

The electric kettle market is expected to grow steadily during the forecast period from 2025 to 2034, reaching an estimated value of USD 6.34 billion by 2034. Several factors, such as technological advancements, rising consumer demand for energy-efficient appliances, and the growing popularity of smart home devices, will continue to propel the market. As more consumers opt for convenience, energy savings, and advanced features, the electric kettle market will continue to expand.

Competitor Analysis

The electric kettle market is highly competitive, with several leading companies offering a wide range of products. Here’s a brief overview of some of the key players:

Koninklijke Philips N.V.: Philips is a global leader in the electric kettle market, known for its high-quality, energy-efficient products. Their kettles are designed with advanced features such as quick boiling, temperature control, and easy-to-clean designs.

Robert Bosch GmbH: Bosch offers a range of electric kettles that prioritize energy efficiency, durability, and ease of use. Their products are popular in both European and North American markets.

Midea Group Co. Ltd.: Midea is a major player in the global electric kettle market, particularly in the Asia-Pacific region. Known for offering a broad range of affordable and high-quality products, Midea caters to a diverse customer base.

Electrolux AB: Electrolux offers premium electric kettles designed with modern aesthetics and advanced functionalities, such as rapid boiling and temperature regulation. Their products are popular in the high-end market segment.

Conair LLC: Conair is recognized for its electric kettles that combine affordability and reliability. Their products are known for easy-to-use features, making them popular among budget-conscious consumers.

Breville USA, Inc.: Breville is a premium brand that specializes in high-end electric kettles with advanced features such as precise temperature control and quick boiling. Their products cater to consumers who prioritize performance and design.

Others: Several other players, such as Hamilton Beach Brands, Inc., Aroma Housewares, and Bajaj Electricals, also contribute to the competitive landscape. These companies provide a variety of electric kettles designed for different price points, from affordable to premium models.

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