The global business-to-business (B2B) e-commerce market is anticipated to achieve a substantial growth, reaching a market size of USD 57,578.97 billion by 2030, with a compound annual growth rate (CAGR) of 18.2% from 2024 to 2030, as per a recent report from Grand View Research Inc. The ongoing digital transformation has prompted businesses to advocate for more efficient purchasing processes, leading to the adoption of cashless and contactless payment options. B2B e-commerce companies are focusing on providing flexible payment alternatives, including third-party financing and mobile wallets. This shift is contributing significantly to the expansion of the market. As these companies continue to explore different strategies to improve the purchasing experience, offering adaptable payment options is central to overcoming the limitations of traditional payment methods.

Cloud technology is set to play a critical role in enhancing B2B e-commerce capabilities. The adoption of cloud solutions is driven by factors such as lower infrastructure costs and an improved user experience with integration into various applications. With cloud-based B2B e-commerce systems, businesses can establish a scalable infrastructure, allowing them to respond quickly and efficiently to changing market demands and traffic. Cloud servers can dynamically adjust capacity based on fluctuating demand, ensuring a responsive and flexible system. Additionally, as the e-commerce software is hosted in external data centers, both hardware and software can be maintained and upgraded continuously without the need for manual intervention. This approach simplifies software upgrades, hardware management, security protocols, and data storage, making the system more efficient and robust.

Advancements in Augmented Reality (AR) and Virtual Reality (VR) are also playing a transformative role in the B2B sector. These technologies reduce the time customers spend searching for suitable products by providing a more immersive shopping experience. For instance, large items like industrial machinery or office spaces can be displayed in 3D virtual environments using VR, offering a better understanding of the products. Furthermore, by combining AR with Artificial Intelligence (AI), B2B e-commerce platforms can create highly interactive and customized experiences for users. The growing popularity of smart handheld and wearable devices, such as smartphones and smart glasses, is also driving the adoption of mobile AR, providing a more immersive and engaging way for businesses to interact with customers. These technological trends present significant opportunities for the continued growth of the B2B e-commerce market002E

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Key Highlights from the Business-to-Business E-commerce Market Report:

1. Intermediary-Oriented Segment Growth:

The intermediary-oriented segment is projected to experience the highest CAGR of approximately 19% during the forecast period. This growth is fueled by the increasing involvement of a wide array of consumer groups, ranging from small and medium-sized enterprises (SMEs) to large corporations. As intermediaries expand their market reach, they are enhancing sales and supporting business development within the B2B e-commerce ecosystem.

2. Clothing Segment Expansion:

The clothing segment is expected to see the highest CAGR of around 20% during the forecast period. The rise in mobile device usage and the implementation of omnichannel strategies are enabling companies to engage with customers across multiple touchpoints. This enhances the ability to offer personalized shopping experiences, thereby fostering customer loyalty and driving growth in the clothing B2B e-commerce market.

3. Asia Pacific Region's Market Potential:

The Asia Pacific region is predicted to experience significant growth, with a projected CAGR of about 19% throughout the forecast period. The growing prevalence of e-commerce platforms and digital marketplaces allows businesses in this region to access diverse customer segments, from SMEs to large enterprises. This expanded market reach is driving sales growth and fostering business development across the region’s B2B e-commerce landscape.

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Business-to-Business E-commerce Market Segmentation

Grand View Research has segmented the global business-to-business e-commerce market based on product category, deployment, and region:

B2B E-commerce Product Category Outlook (Market Value, USD Billion, 2018 - 2030)

• Home & Kitchen Application

• Consumer Electronics

• Industrial & Science

• Healthcare

• Clothing

• Beauty & Personal Care

• Sports Apparels

• Books & Stationery

• Automotive

• Others

B2B E-commerce Deployment Outlook (Market Value, USD Billion, 2018 - 2030)

• Supplier-oriented

• Buyer-oriented

• Intermediary-oriented

B2B E-commerce Regional Outlook (Market Value, USD Billion, 2018 - 2030)

• North America

o U.S.

o Canada

• Europe

o U.K.

o Germany

o France

o Italy

o Spain

• Asia Pacific

o China

o India

o Japan

o Australia

o South Korea

• Latin America

o Brazil

o Mexico

o Argentina

• Middle East and Africa

o UAE

o Saudi Arabia

o South Africa

The Key Players in the B2B E-commerce Market include

• Amazon.com, Inc.

• Alibaba.com

• ASOS

• Costco Wholesale Corporation

• Dangdang

• eBay Inc.

• Flipkart.com

• JD.com

• Lazada

• MercadoLibre S.R.L.

• Shopify

• Shopee

• Walmart

• Wayfair LLC

• Zalando 

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