According to a new report by UnivDatos, The Chia Seeds Market was valued at approximately USD 1.24 billion in 2023 and is expected to grow at a substantial CAGR of around 8.5% during the forecast period (2024-2032). The chia seeds market is driven by increased consumer awareness regarding the multiple health benefits of chia seeds in supporting heart wellness and promoting weight loss. The increasing vegan and vegetarian population led to chia seeds market expansion, as people are increasingly choosing plant-based and gluten-free diets. The widespread use of chia seeds in functional foods, beverages, dietary supplements, and personal care products is influencing health-conscious consumers to select chia seeds-based food products in their diet. Moreover, superfoods and clean-label products drive overall market expansion because of growing consumer demand. Rapid urbanization, shifting lifestyle patterns, and increasing preference for easy-to-consume nutritious snacks drive consumption rates higher. Through e-commerce platforms, manufacturers are extending terminal points and delivery systems that are positively promoting global market expansion.
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Increased application in Fortified & Functional Foods
The application of chia seeds in fortified food systems has created a notable market trend because consumers actively prefer nutrient-rich products that enhance their health. The nutritional content of chia seeds includes omega-3 fatty acids, protein, fiber along with antioxidants. These elements combine to produce an excellent functional food choice for heart health, digestive wellness as well as weight control. Manufacturers widely use chia seeds to improve the nutritional values of food products by adding them to breakfast cereals along with protein bars and plant-based dairy alternatives and beverages. The rising trend of consumers selecting clean-label and superfood-enriched products accelerates this trend because they want natural products with minimal processing. The growing incidence of lifestyle-related diseases including diabetes, heart problems, and obesity has motivated consumers to demand nutritious fortified foods that can promote healthy living. The market continues to grow through innovations such as fortified baked goods and chia-infused energy drinks. The evolution of functional foods highly relies on chia seeds as an important component for developing upcoming food products with health-centric value.
For instance, in the year 2022, Benexia announced an innovative product “Chia flour”, which is an alternative to keto and healthy baking. This chia flour is high in fiber and protein, to supply ‘innovation with nutrition’ to healthier baking while meeting specific dietary trends for today’s consumer.
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According to the report, the Asia-Pacific region is expected to be the fastest-growing region in the forecast period
The chia seeds market is expected to show significant market expansion in the Asia-Pacific region because of increased health awareness among consumers, rising incomes, and increasing consumer focus on plant-based diets. Consumers from China, India, and other countries are gaining interest in healthy foods, resulting in elevated demand for superfoods which include chia seeds as the main ingredients. Chia seed consumption continues to rise as people transition to vegetarianism and veganism and adopt gluten-free diets since these seeds provide protein, fiber, and omega-3 fatty acids. The presence of e-commerce platforms serves as a significant driver of chia seed market expansion in the APAC region through their successful delivery of products to consumers from all parts of urban and rural areas. Additionally, governments across the region support nutritious eating habits which enhances the market demand for nutrient-rich foods. All these factors are driving the growth of the chia seeds market in the APAC region.
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