Educational Toys Industry

The global educational toys market size is expected to reach USD 118.79 billion by 2030, growing a CAGR of 12.0% from 2024 to 2030, according to a new report by Grand View Research, Inc. Educational toys help develop motor, spatial, and cognitive skills in children and also help improve hand-eye coordination along with imaginative and social skills. Thus, preschools increasingly adopt educational toys to promote child development and learning, further driving market growth. Parents across the globe increasingly prefer toys that are free from harmful chemicals, such as Bisphenol A and Phthalate. The rising awareness of the adverse effects of the plastics used in the production of educational toys is resulting in the demand for educational toys manufactured from non-harmful materials. Moreover, educational toys are incorporated with AR and VR technologies to create immersive learning experiences.

These technologies enhance interactivity and engagement, allowing children to explore virtual worlds, conduct virtual experiments, and interact with digital content in a three-dimensional space. AR-enabled toys use smartphones or tablets to overlay digital information onto the physical world, enabling interactive storytelling and games, along with educational simulations. VR headsets offer fully immersive experiences, transporting children to virtual environments where they can explore historical landmarks, delve into scientific concepts, or embark on virtual field trips. The Lego Group commissioned a global study involving more than 32,000 parents of children aged 6-12 years old. This study has led to the launch of the Play is Your Superpower campaign, which aims to tackle the worldwide declining trend in children’s play.

The Lego Group’s campaign reflects a growing concern about the diminishing role of play in children's lives globally, as highlighted by the study. There is a decreased interest in educational toys among the 6-12 years age group. This is due to children in this age group being more interested in technology-based toys and video games, which offer instant gratification and entertainment. According to a February 2023 research paper published in the Journal Universitas Pancasila, early childhood, particularly from 0-6 years, plays a crucial role in shaping a person's character and intelligence development. Education during this phase is essential for overall personality development, focusing on building self-awareness, problem-solving skills, interpersonal skills, and physical growth in children. The growing value of educational toys in the learning and development of children is projected to drive product demand for kids aged 0-6 years.

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Educational Toys Market Segments Highlights:

  • The building & construction sets segment accounted for the largest share in 2023. Building & construction toys are designed with varying difficulty levels for children of all age groups. Parents and educators are increasingly seeking toys that not only entertain but also foster important developmental skills. The emphasis on problem-solving, creativity, patience, and attention to detail drives the demand for building & construction toys
  • Demand for educational toys for preschoolers is set to rise at a quick pace over the forecast period. Educational toys for this age segment offer a range of activities that help children develop skills like counting, colors, shapes, and more, all while engaging in imaginative play. These toys not only entertain but also contribute to children's cognitive and emotional development, making them a popular choice among parents
  • The online channel segment is projected to expand at the fastest CAGR from 2024 to 2030. The growth in online sales channels has allowed for greater accessibility and reach for both domestic and global players in the market, especially in countries like India, which has the largest population of children, according to the United Nations
  • North America dominated the industry in 2023. Key market players are driving innovation with captivating educational toys. For instance, products like the ‘Osmo-Genius Starter Kit’ seamlessly integrate physical and digital learning experiences, while STEM-focused options, such as the LEGO Education set, remain highly sought-after

Educational Toys Market Report Segmentation

Grand View Research has segmented the global educational toys market based on product, age, distribution channel, and region:

Educational Toys Product Outlook (Revenue, USD Billion, 2018 - 2030)

  • Building & Construction Sets
  • Role Play Toys
  • Art & Craft Kit
  • STEM Toys
  • Games & Puzzles
  • Musical Toys/Instruments
  • Others

Educational Toys Age Outlook (Revenue, USD Billion, 2018 - 2030)

  • Toddlers
  • Preschoolers
  • Kindergarten

Educational Toys Distribution Channel Outlook (Revenue, USD Billion, 2018 - 2030)

  • Online
  • Offline
    • Supermarkets & Hypermarkets
    • Convenience Stores
    • Others

Educational Toys Regional Outlook (Revenue, USD Billion, 2018 - 2030)

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • UK
    • Germany
    • France
    • Spain
    • Italy
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia & New Zealand
  • Central & South America
    • Brazil
  • Middle East & Africa
    • UAE
    • South Africa

Key Educational Toys Company Insights

  • LEGO System A/S
  • Ravensburger
  • Melissa & Doug
  • Mattel, Inc.
  • Spin Master
  • VTech Holdings Limited
  • Hasbro
  • Osmo
  • Sphero, Inc.
  • MindWare, Inc.
  • Fat Brain Toys, LLC

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