According to a new study conducted by Grand View Research, Inc., the global e-commerce market size is projected to reach a staggering USD 83.26 trillion by 2030, registering a compound annual growth rate (CAGR) of 18.9% from 2024 to 2030. This remarkable growth trajectory can be largely attributed to the rising prominence of omnichannel retailing, where companies are integrating their offline (brick-and-mortar) and online (digital) platforms to deliver a seamless and unified shopping experience.

In today’s rapidly evolving retail landscape, consumers expect consistency across all points of interaction—whether they are shopping via desktop, mobile app, or in-store. The synergy between these channels enhances customer convenience and brand loyalty. Leading global e-commerce giants such as Amazon, Alibaba, and eBay have played a pivotal role in shaping this shift by offering robust digital marketplaces that connect millions of buyers and sellers. These platforms allow consumers to browse, compare, and purchase a vast array of products in one place, while also helping sellers gain visibility and access to a broader customer base.

A notable advancement in the e-commerce space is the increasing popularity of Buy Now, Pay Later (BNPL) services, which enable consumers to split their payments into manageable installments. This has lowered purchasing barriers, especially for big-ticket items, and broadened consumer access to goods and services.

Furthermore, subscription-based commerce has expanded beyond traditional product deliveries, such as curated monthly boxes, to include more sophisticated offerings like membership-based services. These memberships often grant users access to exclusive content, personalized recommendations, early product launches, and other benefits that enhance the overall customer experience.

One of the most exciting trends gaining traction is live commerce, an interactive and immersive sales model that blends live video streaming with real-time customer engagement. Platforms such as Alibaba’s Taobao Live have set the standard in this space, and major retailers like Walmart have adopted similar strategies by launching shoppable live streams. These streams allow brands to demonstrate products, answer consumer questions on the spot, and drive instant sales.

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• Home Appliances Segment

The home appliances category is anticipated to register the highest CAGR of approximately 21% during the forecast period. E-commerce platforms continue to introduce innovative kitchen and home utility products to meet evolving consumer demands. Moreover, user-generated content such as product reviews, ratings, and social recommendations plays a significant role in shaping purchasing decisions, contributing to the growing momentum in this segment.

• B2C Segment

The Business-to-Consumer (B2C) segment is expected to grow at a CAGR of about 19% over the forecast period. The rise of subscription-based services, which offer customers routine access to essential products, is driving this segment forward. Moreover, shifts in consumer behavior influenced by social media engagement, online reviews, and environmental concerns are transforming how customers shop and interact with brands.

• Middle East and Africa (MEA) Region

The MEA region is forecasted to exhibit the highest regional CAGR of around 22.8% from 2024 to 2030. The widespread adoption of mobile phones in many MEA countries has made mobile commerce (m-commerce) a major growth catalyst. Furthermore, government-led initiatives across the region—such as regulatory reforms to support online businesses, investments in digital infrastructure, and efforts to promote internet accessibility and digital literacy—are significantly contributing to the region's e-commerce development.

E-commerce Market Segmentation

Grand View Research has segmented the global e-commerce market based on model type, product, and region:

E-commerce Model Type Outlook (Market Value, USD Billion, 2018 - 2030)

• Business To Business (B2B)

• Business To Consumer (B2C)

• Consumer To Consumer (C2C)

E-commerce Product Outlook (Market Value, USD Billion, 2018 - 2030)

• Automotive

• Beauty & Personal Care

• Books & Stationery

• Consumer Electronics

• Home Appliances

• Clothing & Footwear

• Healthcare

• Others

E-commerce Regional Outlook (Market Value, USD Billion, 2018 - 2030)

• North America

• Europe

• Asia Pacific

• Latin America

• Middle East and Africa (MEA)

List of Key Players in the E-commerce Market

• Amazon.com, Inc.

• Alibaba.com

• ASOS

• Costco Wholesale Corporation

• Dangdang

• eBay Inc.

• Flipkart.com

• JD.com

• Lazada

• MercadoLibre S.R.L.

• Shopify

• Shopee

• Walmart

• Wayfair LLC

• Zalando

Order a free sample PDF of the E-commerce Market Intelligence Study, published by Grand View Research.