Smart Mirror Market Summary

The global smart mirror market size was valued at USD 514.6 million in 2022 and is forecasted to reach USD 1,012.6 million by 2030, expanding at a compound annual growth rate (CAGR) of 8.8% from 2023 to 2030. The rising implementation of smart mirrors in the retail industry is significantly contributing to market growth, as these mirrors help enhance the overall customer shopping experience through interactive and personalized services.

For example, in February 2022, MySize, a provider of AI-powered measurement solutions, introduced its FirstLook Smart Mirror designed for use in brick-and-mortar retail environments. This smart mirror features a mirror-like touch screen and provides high-end functionalities including an interactive 3D virtual try-on, personalized size and style recommendations, and a contactless third-party point-of-sale (POS) system, all aimed at transforming and improving the in-store customer experience.

Key Market Trends & Insights

  • Based on installation type, the wall-mounted smart mirror category emerged as the leading segment, contributing to over 80.0% of the global market share in 2022. This is due to the ease of integration and space-saving features offered by wall-mounted installations, particularly in both commercial and residential environments.
  • By application, commercial spaces dominated the market with a share exceeding 55.0% in 2022, attributed to rising adoption in shopping malls, automotive showrooms, beauty salons, gyms, and hospitality sectors, where customer engagement and interactive interfaces are critical to success.
  • When analyzed by distribution channel, the offline channel retained the lion's share of the market, accounting for more than 70.0% of the global revenue in 2022. The continued preference for in-store purchases, especially for high-tech and premium electronic products, has helped maintain strong growth through physical retail formats.
  • Regionally, North America led the global smart mirror market, securing a share of over 45.0% in 2022, owing to advanced infrastructure, high consumer spending power, and strong adoption of smart technologies in retail and healthcare sectors.
  • Among all countries, Brazil is anticipated to register the highest CAGR from 2023 to 2030, driven by increasing urbanization, growing investments in retail and fitness technologies, and rising consumer awareness of innovative home and wellness solutions.

Order a free sample PDF of the Smart Mirror Market Intelligence Study, published by Grand View Research.

Market Size & Forecast

  • 2022 Market Size: USD 514.6 Million
  • 2030 Projected Market Size: USD 1,012.6 Million
  • CAGR (2023-2030): 8.8%
  • North America: Largest market in 2022

Key Companies & Market Share Insights

Key companies actively operating in the smart mirror market are focusing on several strategic initiatives to strengthen their market presence. These strategies include new product developments, strategic partnerships, mergers and acquisitions, and global market expansion. Noteworthy developments in the industry include:

  • In March 2022, Portl unveiled a personalized smart mirror designed primarily as a wellness and fitness assistant. This product acts as a virtual personal trainer, helping users improve posture and receive customized workout routines. It also supports access to a variety of on-demand fitness sessions, including yoga, HIIT, and strength training. Integrated sensors monitor vital health indicators such as glucose levels, blood pressure, ECG, respiratory rate, and more, offering a holistic wellness experience.
  • In February 2022, MySize officially released its FirstLook Smart Mirror, aimed at revolutionizing in-store shopping with an immersive try-on experience and contactless checkout capabilities, improving both convenience and personalization for shoppers.
  • In January 2022, Wellnesys launched its innovative smart mirror, ARIA, equipped with advanced sensing technology, computer vision, and AR/VR features. ARIA serves multiple purposes, including posture training, guided workouts, smart home integration, and interactive wellness applications such as virtual makeup tools and personalized diet recommendations. This makes ARIA a multifunctional digital assistant for users seeking health, fitness, and lifestyle enhancement.

Key Players

  • ELECTRIC MIRROR, INC.
  • Séura
  • Hidden Television
  • Majestic Mirror & Frame
  • AVIS Electronics company
  • FOSHAN ETERNA INTELLIGENT BATHROOM CO., LTD.
  • Reflectel
  • LumiDesign
  • Evervue USA Inc.
  • Videotree

Explore Horizon Databook – The world's most expansive market intelligence platform developed by Grand View Research.

Conclusion

The smart mirror market is witnessing substantial growth due to increasing integration of AI, IoT, and AR/VR technologies in consumer environments. These innovations are enhancing interactivity, personalization, and functionality across retail, healthcare, and home wellness sectors. With companies focusing on strategic initiatives such as product development and expansion, the market is becoming more competitive and diverse. North America holds a leading share, while countries like Brazil are emerging as fast-growing regions. As consumer demand rises for digital experiences that blend convenience with personalization, smart mirrors are expected to become essential elements in connected living and technologically advanced commercial spaces worldwide.