Tennis Racquet Market Summary

The global tennis racquet market size was valued at USD 545.8 million in 2023 and is expected to grow to USD 690.7 million by 2030, expanding at a compound annual growth rate (CAGR) of 3.4% from 2024 to 2030. Influencers, professional tennis players, and leading brands are utilizing digital and social media platforms extensively to showcase tennis equipment, share skill-enhancing tips, and promote broader engagement with the sport.

The rising popularity of online reviews, how-to tutorials, and influencer endorsements has significantly influenced consumer behavior, empowering buyers to make well-informed purchasing decisions. This dynamic digital presence, paired with targeted marketing campaigns by tennis racquet manufacturers, has contributed to increased product visibility and sales. Additionally, social media engagement has inspired more individuals to explore the sport, boosting participation rates and subsequently increasing demand for quality tennis equipment.

Key Market Trends & Insights

• The carbon fiber segment held the dominant position in the market and accounted for 78.2% of the total revenue in 2023. Carbon fiber’s superior characteristics, such as high tensile strength and exceptional stiffness combined with low weight, make it a preferred material among manufacturers. This material enables the production of racquets that are both strong and lightweight, ultimately enhancing overall player performance through better control and faster swings.
• In terms of distribution channels, the sporting goods stores segment represented the largest share of market revenue in 2023. These retail outlets often offer value-added services, including racquet customization, professional stringing, and expert consultations, which help attract dedicated and aspiring tennis players. Personalized experiences and hands-on customer service contribute to building brand loyalty and encourage repeat purchases.
• The open string pattern segment emerged as the market leader in 2023. This string configuration features fewer strings and wider gaps between them, allowing for increased ball contact and friction. As a result, racquets with open string patterns provide players with enhanced spin potential, making them a favored choice among individuals who prioritize spin control in their gameplay.
• The professional players segment captured the highest market revenue share in 2023. These athletes demand racquets that complement their unique playing styles while enhancing their strengths on the court. Key features such as racquet weight, balance, string tension, and frame stiffness are crucial in delivering optimal performance, offering superior power, control, comfort, and spin potential based on the player’s technique and skill level.
• Geographically, North America held the largest share of the tennis racquet market in 2023, contributing 33.2% of the total revenue. Tennis remains a widely played recreational sport in schools, universities, and community-based programs throughout the region. The availability of public tennis facilities and organized programs that promote youth and adult participation ensures a steady pipeline of new players, sustaining market demand.
• Within North America, the United States led the regional market and is expected to maintain its dominant position throughout the forecast period. As the host nation for some of the world’s most prestigious tennis tournaments—such as the U.S. Open—the country benefits from immense media coverage and audience engagement. These events amplify interest in the sport, driving sales of tennis racquets and related accessories.
• In Europe, the tennis racquet market is anticipated to see considerable growth during 2023. Tennis is increasingly viewed as a healthy and socially engaging activity. Health-conscious individuals are drawn to the sport as a means of maintaining fitness while enjoying social interaction, which has positively impacted the demand for tennis racquets across the continent.
• The Asia Pacific region is projected to register the fastest growth rate over the forecast period. Government initiatives and sports development programs across countries in this region are actively promoting tennis as a core part of athletic and recreational education. Significant investments in infrastructure—such as tennis academies, courts, and training centers—have improved accessibility, encouraging broader participation and boosting market growth.

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Market Size & Forecast

• 2023 Market Size: USD 545.8 Million
• 2030 Projected Market Size: USD 690.7 Million
• CAGR (2024-2030): 3.4%
• North America: Largest market in 2023

Key Companies & Market Share Insights

Prominent players in the global tennis racquet industry include YONEX Co., Ltd., Wilson Sporting Goods, HEAD, Dunlop Sports, and others. These companies are known for producing high-quality racquets and accessories that cater to both amateur and professional players.

YONEX Co., Ltd., based in Japan, is a well-established sports equipment manufacturer that offers a wide array of products across multiple sports. In the tennis segment, YONEX provides racquets under popular series such as EZONE, VCORE, and ASTREL, along with related items like strings, apparel, footwear, and accessories.

Wilson Sporting Goods, an American company, stands as one of the top manufacturers of sports gear globally. It supplies a comprehensive range of tennis racquets, including renowned models like the Pro Staff, Blade, and Clash series. The brand is trusted by several top-tier professional players and maintains a strong presence across global markets.

Key Players

• YONEX Co., Ltd.
• Wilson Sporting Goods
• HEAD
• Dunlop Sports
• Babolat
• PRINCE SPORTS
• Völkl - Global
• Tecnifibre
• Gamma Sports
• PACIFIC Europe GmbH

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Conclusion

The global tennis racquet market is poised for steady growth, driven by the rising popularity of tennis, technological advancements in racquet design, and active promotion through digital platforms. Key factors such as increasing player participation, high-performance materials like carbon fiber, and strong retail support are propelling demand. Geographical expansion, especially in Asia Pacific and Europe, further contributes to market momentum. Major industry players continue to innovate and cater to evolving consumer needs, ensuring competitive growth. With growing health awareness and government support in emerging regions, the tennis racquet market is expected to maintain a positive trajectory through 2030.