According to Custom Market Insights (CMI), the global lawn mowers market was valued at approximately USD 28.7 billion in 2021 and is projected to surpass USD 46.1 billion by 2030. This growth is expected to occur at a compound annual growth rate (CAGR) of 5.4% during the forecast period from 2022 to 2030. Lawn mowers are mechanical devices designed to trim grass surfaces evenly using one or more rotating blades.

These blades may be operated manually or powered through built-in engines such as electric motors or internal combustion engines. Lawn mowers are available with adjustable cutting heights, enabling users to achieve the desired grass length based on preference and environmental conditions. Recently, robotic or automated lawn mowers have gained popularity due to their user-friendly features, time-saving capabilities, and efficient performance, especially in residential areas.

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“Lawn Mowers Market Size, Trends and Insights By Type (Ride-on Mower, Push Mower, Robotic Mower), By Fuel Type (Electronic, Non-electronic), By End-use (Residential, Non-residential), and By Region – Global Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2023–2032”
Available at: https://www.custommarketinsights.com/report/lawn-garden-consumable-market/

Regional Snapshots

In North America, the market demand for lawn mowers is driven by the widespread presence of open backyard spaces in residential areas, along with a growing interest in enhancing the aesthetics and functionality of these spaces. With increasingly hectic lifestyles, consumers often lack the time to manually maintain their lawns, thus prompting higher demand for smart and automated mowing machines. The integration of robotic mowers into residential landscaping maintenance has notably accelerated market expansion across the region.

Meanwhile, the Asia Pacific region has emerged as a fast-growing market for lawn mowers, largely due to rapid urbanization. This urban growth has stimulated increased construction activity in both residential and commercial sectors. Furthermore, the expansion of public green spaces, such as parks and community gardens, has significantly contributed to the rising demand for advanced mowing equipment.

Market Dynamics

Growth Drivers

One of the primary factors supporting the growth of the lawn mowers market is the expansion of the global tourism and hospitality industries. This growth has led to a substantial increase in the number of hotels, resorts, theme parks, and related facilities worldwide—spaces that require constant lawn upkeep and grooming to maintain visual appeal. This necessity fuels the demand for efficient and diverse lawn mowing solutions.

Additionally, there is a growing inclination toward the adoption of robotic lawn mowers in both residential and commercial settings. These autonomous machines offer a high degree of convenience and efficiency, supporting the broader market growth trajectory.

Restraints

Despite the market's potential, several factors are acting as restraints. In many countries, including the U.S., India, Saudi Arabia, and the UAE, regulatory frameworks surrounding the use of automated and electric-powered lawn mowers have become stricter. These regulatory policies can hamper market expansion. Furthermore, operational challenges such as noise pollution, emissions, and the physical hazards associated with rotating blades—including injuries from flying debris and accidental fires during refueling—pose additional obstacles.

Opportunities

The emergence of innovative technologies, including artificial intelligence (AI) and GPS integration in robotic mowers, is unlocking new opportunities within the lawn mowers market. These features not only enhance mowing precision and efficiency but also contribute to the development of fully automated lawn care systems.

In addition, several key manufacturers in North America and Europe have started offering rental services for different types of lawn mowers—such as robotic models and electric-powered units. This trend is gaining momentum among cost-conscious consumers and small businesses, further creating growth avenues for the market.

Challenges

One of the significant challenges facing the industry is the high investment required for research and development, particularly in ensuring compliance with strict environmental and emissions standards. These R&D costs can be burdensome for manufacturers. Moreover, the elevated cost of robotic lawn mowers may deter price-sensitive consumers, leading them to opt for lower-cost alternatives. These elements together present critical challenges that may impede market growth over the coming years.

Report Highlights

Based on product type, the market is segmented into ride-on mowers, push mowers, and robotic mowers. Among these, the robotic mower segment is anticipated to dominate the market during the forecast period. The strong preference for robotic mowers is due to the introduction of advanced models featuring GPS tracking and remote-control functionality. These innovations have simplified lawn maintenance and significantly reduced the time and effort required by users, making them a preferred choice among homeowners and commercial facility managers alike.

Key Market Developments

  • The Toro Company, a leading manufacturer in this market, launched a new product called the Z Master 7500-D 144 in January 2022. This model features advanced capabilities such as Horizon™ Technology, which allows it to adapt to various cutting conditions and terrain in real time. This platform monitors essential engine parameters such as oil temperature and pressure, optimizing performance and protecting the machine. The introduction of this product has positively influenced demand in the commercial mower segment.

  • In another strategic move, The Toro Company introduced the Greensmaster e1021, an electric mower capable of mowing over 35,000 square feet (approximately 3,250 square meters) of turf on a single battery charge. This mower includes a digital LCD screen displaying battery status, diagnostics, run-time hours, and maintenance alerts. This product launch in February 2022 has significantly enhanced the company's electric mower portfolio and supports environmentally sustainable landscaping practices.

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