The global event management software market size was estimated at USD 8.40 billion in 2024 and is expected to reach USD 17.33 billion by 2030, growing at a CAGR of 13.2% from 2025 to 2030. This rapid growth reflects the increasing reliance on technology within the event planning industry, as well as the expanding global scope of events ranging from business conferences to cultural exhibitions.

A key driver of this growth is the software's advanced data-handling capabilities, which allow event managers to efficiently collect, analyze, and interpret data on various aspects of event participation. This includes demographics, attendee feedback, and behavioral patterns, enabling organizers to make informed, data-driven decisions. Such insights help refine event strategies, optimize attendee engagement, and personalize event experiences to better align with audience preferences—contributing significantly to market expansion.

The global rise in conferences, exhibitions, trade shows, and cultural gatherings has further heightened the importance of streamlined event management. Organizing events across borders often involves complex logistics, cultural sensitivities, and communication barriers, making robust event planning tools indispensable. Event organizers are now tasked not only with logistics but also with delivering seamless and inclusive experiences for diverse, international audiences.

One of the most prominent trends fueling this market is the strong emphasis on automation and real-time analytics, particularly as businesses seek smarter solutions for improving efficiency and scalability. Event management software is now widely used for an array of functions, including event planning and scheduling, marketing, attendee engagement, venue coordination, ticketing, and performance analytics. These multifunctional tools help reduce manual tasks, increase productivity, and ensure a more coordinated and impactful event experience.

To meet evolving customer demands, software providers are customizing their offerings to align with the unique requirements of different industries and use cases. For example, in June 2023, Q4 Inc., a capital market access platform, launched the Event Management App integrated into its Q4 Platform. This app enables clients to efficiently plan, manage, and report on corporate events—such as investor days and earnings calls—on their investor relations (IR) calendars. This type of innovation reflects the broader industry trend of developing niche-specific solutions that add tangible value to end users while also supporting revenue growth and stronger market positioning for vendors.

Key Market Trends & Insights:

• In 2024, the North America event management software market emerged as the dominant regional market, holding a leading share of over 45.0% of the global revenue. This strong market position can be attributed to the region's advanced technological infrastructure, high adoption of digital solutions, and the frequent hosting of large-scale business events, conferences, and trade shows. The presence of major industry players and a tech-savvy consumer base further supports the region’s leadership in the event management software landscape.

• Within North America, the United States is expected to witness significant growth in the event management software industry during the forecast period from 2025 to 2030. The growing demand for efficient event planning tools, driven by the rise in hybrid and virtual events, is anticipated to fuel this growth. U.S.-based companies continue to invest in innovative event technologies to improve attendee engagement and operational efficiency.

• When analyzed by component, the software segment accounted for the largest market share, exceeding 64.0% in 2024. This dominance reflects the broad use of comprehensive software solutions that facilitate event registration, marketing automation, analytics, attendee tracking, and virtual event hosting. Organizations are increasingly favoring integrated platforms that offer all-in-one functionalities to streamline the entire event lifecycle.

• Based on deployment mode, the cloud-based segment captured the largest market share of over 63.0% in 2024. This reflects a growing preference among businesses for flexible, scalable, and cost-effective cloud solutions that can support real-time collaboration, remote access, and simplified software updates. The shift toward remote and hybrid event models has further accelerated cloud adoption across industries.

• By enterprise size, the large enterprise segment led the market with a share of over 53.0% in 2024. Large organizations are more likely to host complex, multi-regional events that require robust software solutions with advanced features such as analytics, integration with CRM tools, and high-capacity attendee management. Their larger IT budgets and strategic focus on brand visibility and customer engagement make them key adopters of advanced event management technologies.

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Market Size & Forecast:

• 2024 Market Size: USD 8.40 Billion

• 2030 Projected Market Size: USD 17.33 Billion

• CAGR (2025-2030): 13.2%

• North America: Largest market in 2024

• Asia Pacific: Fastest growing market

Key Companies & Market Share Insights:

The key market players driving the global event management software industry include prominent companies such as Cvent, Inc., EventBrite, Whova, Certain, Inc., and Zoho Corporation Pvt Ltd, among several others. These leading firms play a crucial role in shaping the competitive landscape through continuous innovation and strategic initiatives.

To sustain their growth trajectories and strengthen their market positions, these companies are dedicating significant resources toward research and development (R&D) activities. Such investments enable them to refine their internal business processes, improve software functionalities, and introduce cutting-edge technologies that cater to evolving customer needs.

In addition to organic growth through innovation, many players actively pursue mergers and acquisitions (M&A) and form strategic partnerships. These moves help companies to broaden their product portfolios, integrate complementary technologies, and enhance their overall service offerings. Such collaborations and acquisitions are critical for accelerating product development cycles and expanding market reach.

Moreover, these companies are consistently focused on developing new software solutions while simultaneously upgrading and enhancing existing products. This dual approach allows them to attract new customers, increase customer retention, and capture a larger share of the expanding market. By adapting quickly to industry trends and customer demands, they maintain a competitive edge and contribute significantly to the growth of the global event management software market.

Key Players

• Active Network LLC

• Arlo

• Stova

• Bitrix24

• Eventdex.com

• Hopin

• webMOBI

• Whova

• Certain, Inc.

• Cvent, Inc.

• EMS Software LLC

• EventBrite

• Rainfocus

• Ungerboeck

• Zoho Corporation Pvt Ltd

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Conclusion:

The event management software market is poised for strong growth driven by increasing adoption of digital tools to streamline event planning and execution. The rise in hybrid and virtual events, along with the growing need for data-driven insights to enhance attendee engagement, are key factors fueling market expansion. Cloud-based solutions are becoming increasingly popular due to their scalability and flexibility. Market players are focusing on innovation through product enhancements, strategic partnerships, and acquisitions to stay competitive. Overall, the growing complexity and scale of events globally are pushing organizations to invest in sophisticated event management software for better operational efficiency and improved participant experiences.