U.S. Outdoor Power Equipment Market Summary

The U.S. outdoor power equipment market size was valued at USD 12.89 billion in 2023 and is anticipated to grow at a CAGR of 6.7% from 2024 to 2030. Growth in the sector is being fueled by the rising demand for landscaping services across American households and commercial establishments. The increasing number of residential properties has significantly contributed to demand for equipment supporting activities such as lawn mowing, trimming, hedging, snow removal, pruning, and lawn bed maintenance. Manufacturers are responding to this demand by introducing lightweight and portable options that enable homeowners to conveniently manage gardens and outdoor spaces. Furthermore, the trend of outsourcing yard care services has grown due to higher per capita disposable income, coupled with the expansion of large corporate and government campuses. This has created new opportunities for landscaping companies, which in turn is driving demand for outdoor power equipment.

The U.S. accounted for 25.33% of the revenue share in the global outdoor power equipment market in 2023. A noticeable shift is underway toward environmentally friendly and energy-efficient products as both consumers and manufacturers adapt to stricter environmental regulations. Government initiatives aimed at reducing carbon emissions are playing a pivotal role. For example, California’s Assembly Bill 1346, which came into effect on January 1, 2024, bans the sale of gas-powered lawn mowers, leaf blowers, and other similar equipment. This legislation is expected to substantially reduce pollution while accelerating adoption of battery- and electric-powered outdoor equipment. Such regulatory measures are expected to reshape product portfolios and influence consumer buying patterns in the coming years.

Key Market Trends & Insights

• Based on type, the lawn mower segment held the largest revenue share of 41.0% in 2023. The strong preference for lawn mowers is primarily linked to the widespread popularity of gardening as a hobby among U.S. households. Many communities and societies organize gardening competitions and yard beautification programs where lawns and gardens are judged on their appearance and maintenance. These cultural and recreational practices encourage individuals to invest in advanced lawn care equipment, thereby strengthening lawn mowers’ dominance in the market.
• The residential segment accounted for the larger market share in 2023, with homeowners driving significant demand for lawn mowers, chainsaws, trimmers, and similar tools. Gardening and backyard maintenance are deeply rooted in U.S. residential culture, and the enthusiasm of homeowners toward creating aesthetically pleasing green spaces has remained consistent over time. The increasing number of newly built houses with attached lawns and backyards has also reinforced the demand for residential outdoor power equipment.
• The gasoline segment continued to hold the largest revenue share in the U.S. outdoor power equipment market in 2023. The popularity of gasoline-powered tools is supported by the perception that they offer superior power and durability when compared to battery-powered alternatives. Despite rising awareness of environmental issues, concerns about battery life, charging reliability, and consistent power delivery have kept gasoline-based equipment in strong demand, particularly for large-scale or heavy-duty landscaping activities.
• The battery-powered segment, however, is anticipated to expand at the fastest growth rate during the forecast period. Battery-operated outdoor equipment is gaining consumer preference as it offers numerous benefits such as zero fuel usage, absence of harmful engine exhaust emissions, and significantly lower noise levels compared to gas-powered machines. Continuous advancements in battery technology are also enhancing performance and extending operational time, making these tools increasingly competitive against traditional gasoline-powered models.

Order a free sample PDF of the U.S. Outdoor Power Equipment Market Intelligence Study, published by Grand View Research.

Market Size & Forecast

• 2023 Market Size: USD 12.89 billion
• 2030 Projected Market Size: USD 20.10 billion
• CAGR (2024 - 2030): 6.7%

Key Companies & Market Share Insights

There is a significant demand for different types of outdoor power equipment such as lawn mowers, chainsaws, and blowers among the U.S. population, due to which companies are increasingly focusing on launching advanced products in the market. In order to gain a larger revenue share, they are also focusing on strategies such as mergers & acquisitions, as well as partnerships, to improve their distribution network, expand their geographical presence, and strengthen their market position.

For instance, in September 2022, AriensCo partnered with Northern Tool + Equipment, a leading supplier of outdoor power equipment in the U.S., to sell Ariens Sno-Thros snowblowers through both offline and online channels. AriensCo would be able to leverage Northern Tool + Equipment’s extensive sales and distribution network across 23 states, enhancing its nationwide reach. In another development, in February 2023, Deere & Company launched the Z370R Electric ZTrak Residential Zero-Turn Mower. The mower can be charged without needing to remove its batteries via a 110-volt grounded outlet and a standardized outdoor extension cord. Thus, product launches and partnerships are expected to drive market growth in the country.

Key Players

• Husqvarna AB
• Makita Corp.
• Honda Motors Co., Ltd.
• Briggs & Stratton Corp.
• STIHL USA
• MTD Holdings Inc.
• Stanley Black and Decker Inc.
• Techtronic Industries Ltd.
• ECHO, Inc. (a subsidiary of Yamabiko Corporation)
• Robert Bosch
• DexKo Global Inc.
• Ariens Company
• The Toro Company
• Deere & Company

Explore Horizon Databook – The world's most expansive market intelligence platform developed by Grand View Research.

Conclusion

The U.S. outdoor power equipment market is positioned for steady growth, supported by rising landscaping needs in both residential and commercial spaces. While gasoline-powered tools continue to dominate due to their performance advantages, regulatory changes and increasing consumer awareness are accelerating a shift toward eco-friendly, battery-powered equipment. Lawn mowers remain the largest product category, while residential consumers represent the primary demand base. With the introduction of new technologies and supportive government policies, the market is set to transition toward sustainable solutions, ensuring efficiency, convenience, and reduced environmental impact, while maintaining its role as a key component of outdoor maintenance.