The global elastomer gel in personal care market size was valued at USD 160.5 million in 2024 and is projected to reach USD 207.0 million by 2030, growing at a compound annual growth rate (CAGR) of 4.1% from 2025 to 2030. The growing awareness and adoption of elastomer gels have significantly contributed to their rising demand in the personal care industry. These materials are valued for their unique sensory properties, smooth texture, and adaptability, which allow them to improve the overall feel, stability, and performance of cosmetic and skincare formulations. Elastomer gels act as multifunctional ingredients, providing a luxurious, silky touch and helping to stabilize oil-based and water-based components in creams, lotions, and serums. Their increasing use in premium skincare and makeup products demonstrates their importance in meeting evolving consumer expectations for innovative, high-quality formulations.

The integration of elastomer gel in personal care applications has been expanding across various product categories such as skincare, haircare, and cosmetics, driven by the need to enhance product efficacy, texture, and consumer experience. As modern consumers increasingly aspire to maintain healthy, youthful-looking skin, the demand for products offering both functional benefits and environmental sustainability continues to grow. Manufacturers are focusing on developing formulations that not only provide superior sensory effects and lasting hydration but also align with eco-friendly and sustainable beauty trends. However, challenges persist in achieving high performance with natural and clean ingredients, as formulators face limitations related to ingredient selection, affordability, and consistency in product quality.

Government regulations also play a crucial role in shaping the elastomer gel market within the personal care sector. Regulatory authorities such as the U.S. Food and Drug Administration (FDA) and the European Commission have established strict safety guidelines and compliance frameworks that govern the use of cosmetic ingredients. These regulations mandate that manufacturers perform comprehensive safety assessments, accurate ingredient labeling, and transparent disclosure of product contents to ensure consumer protection. In addition, adherence to Good Manufacturing Practices (GMP) has become increasingly essential, emphasizing quality control, traceability, and ethical ingredient sourcing.

Recent Developments:

In April 2024, Momentive Performance Materials Inc. was acquired by KCC Corporation, a leading manufacturer of green construction materials. This acquisition marks a significant milestone in Momentive’s corporate history, as KCC gained 100% ownership control, strengthening its position in the global silicone materials industry. The collaboration is expected to enhance synergies between Momentive and KCC’s broader operations, fostering innovation in silicone-based technologies. Momentive, known for over 75 years of engineering excellence, continues to advance the development of high-performance silicone elastomers and gels used in personal care products. The acquisition is anticipated to support continued R&D investment, enabling both companies to create eco-friendly and high-performance formulations tailored to market needs.

In January 2024, Wacker Chemie AG announced the launch of a new formulation designed for leave-in hair care products, marking the company’s first foray into this segment. According to Wacker’s silicone specialists, leave-in conditioners are more sustainable because they require no rinsing, which helps to conserve both water and energy. The formulations presented at in-cosmetics Global featured the gum blend BELSIL GB 3010 and the silicone emulsion BELSIL DADM 3240 E, both designed to deliver superior conditioning, softness, and smoothness to the hair. These innovations align with Wacker’s broader sustainability goals, as the formulations not only enhance hair care performance but also reduce environmental impact through responsible resource usage. This launch underscores the company’s continued focus on advancing silicone chemistry for more efficient and eco-conscious personal care solutions.

Order a free sample PDF of the Elastomer Gel In Personal Care Market Intelligence Study, published by Grand View Research.

Market Size & Forecast:

• 2024 Market Size: USD 160.5 Million
• 2030 Projected Market Size: USD 207.0 Million
• CAGR (2025-2030): 4.1%
• Asia Pacific: Largest market in 2024

Key Companies & Market Share Insights:

The global elastomer gel in personal care market is highly competitive and is driven by several prominent players, including Shin-Etsu Chemical Co., Ltd., Wacker Chemie AG, CHT Group, Dow, HRS Co., Ltd., and Momentive Performance Materials Inc. These companies collectively contribute to product innovation, technological advancements, and sustainable practices that define the evolving landscape of elastomer gels in the beauty and personal care sector.

• Shin-Etsu Chemical Co., Ltd. is a leading manufacturer of silicone-based materials with a diverse portfolio that includes elastomer gels for skincare, haircare, and cosmetics. The company develops specialized formulations designed to enhance texture, spreadability, and sensory appeal, while also improving product stability and performance. Shin-Etsu’s elastomer gels are used to impart a soft, powdery finish, control oiliness, and provide a smooth application experience. Additionally, the company places strong emphasis on the development of safe, sustainable, and clean beauty ingredients, addressing the growing consumer demand for eco-friendly and non-toxic cosmetic products.
• Wacker Chemie AG is widely recognized for its advanced silicone elastomer gels, particularly those used in dermatology and skincare applications. Its product portfolio includes industry-renowned formulations such as BELSIL EG 3000, BELSIL eco EG 3001, and BELSIL eco DM 3096. These elastomer gels are designed to deliver a smooth, velvety texture, enhance skin compatibility, and improve the spreadability and stability of cosmetic formulations. Wacker is also at the forefront of sustainable silicone innovation, incorporating organic materials and renewable raw ingredients into its product lines.

Explore Horizon Databook – The world's most expansive market intelligence platform developed by Grand View Research.

Conclusion:

In conclusion, the global elastomer gel in personal care market is poised for steady growth, supported by increasing consumer awareness, regulatory compliance, and advancements in sustainable cosmetic formulation technologies. As consumers increasingly value sensory experience, clean beauty, and eco-friendly products, elastomer gels are emerging as essential components in next-generation skincare, haircare, and cosmetic formulations. With ongoing innovations by major players such as Shin-Etsu Chemical Co., Ltd. and Wacker Chemie AG, along with strategic acquisitions and product launches, the market is expected to witness sustained expansion and diversification through 2030.