The Croatia hearing aid retailers market was valued at USD 55.51 million in 2024 and is projected to reach USD 78.25 million by 2030, growing at a CAGR of 5.78% from 2025 to 2030. The growth is primarily driven by the increasing prevalence of hearing loss among the aging population, coupled with greater awareness of the importance of hearing health. As life expectancy rises, a larger portion of the population is entering age groups where hearing impairments are more common, creating sustained demand for hearing aids.

Additionally, there is a growing consumer preference for advanced medical technology, which is transforming hearing aids from simple assistive devices into essential healthcare products. Modern hearing aids now feature cutting-edge technologies, including Bluetooth connectivity, noise cancellation, and artificial intelligence (AI)-enabled sound optimization, prompting retailers to enhance their offerings and provide more personalized services such as fittings, consultations, and aftercare support. Rising healthcare costs are also encouraging the expansion of insurance coverage and government subsidies, improving accessibility and affordability for consumers.

Economic factors such as government spending, fiscal policy, and rising disposable income are further supporting market growth. As social assistance programs expand and employment and wages rise, more individuals can afford healthcare-related products, including hearing aids. Strong consumer spending, driven by indirect tax revenue growth, also benefits retailers, enabling higher sales volumes in the sector. This favorable economic environment encourages retailers to optimize their product portfolios and target aging consumers with tailored solutions.

Key Market Trends & Insights:

  • By Type: The receiver-in-the-ear (RITE) hearing aids segment dominated the market in 2024 with a revenue share of 75.32% and is expected to continue growing at the fastest CAGR during the forecast period. The behind-the-ear (BTE) hearing aids segment is also projected to grow significantly over the forecast period.
  • By Technology: The digital hearing aids segment led the market in 2024 with a revenue share of 94.02% and is expected to maintain the fastest growth rate, driven by superior sound quality, programmability, and integration with modern devices. The analog hearing aids segment is anticipated to register notable growth due to their cost-effectiveness and simplicity, appealing to price-sensitive consumers.

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Key Players

  • Neuroth
  • Microton doo
  • BonTech
  • Hearing aids Krklec
  • Elton
  • Mijeton


Recent Developments

In February 2023, The Neuroth Group announced its plan to expand its operations across Southeastern Europe. The expansion strategy includes the addition of new hearing centers in Bosnia and further plans to open facilities in neighboring countries such as Serbia and Croatia. This approach reflects Neuroth's commitment to providing accessible hearing solutions across the region, catering to an increasing demand for high-quality audio logical services.

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Conclusion:

In conclusion, the Croatia hearing aid retailers market is set to experience steady growth, driven primarily by the rising prevalence of hearing loss among the aging population and increased awareness of hearing health. Technological advancements in hearing aids, including digital solutions, AI-enabled features, and Bluetooth connectivity, are transforming these devices into essential healthcare products, enhancing consumer adoption. The dominance of receiver-in-the-ear and digital hearing aids reflects both consumer preference for advanced functionality and the willingness to invest in higher-quality devices. Economic factors, such as rising disposable income, government spending on social programs, and increased healthcare subsidies, are further supporting market expansion. Retailers are responding by offering personalized services, including fittings, consultations, and aftercare, to cater to the specific needs of aging consumers. Additionally, the growing importance of hearing aids as healthcare tools rather than simple assistive devices is encouraging market players to innovate and diversify their product portfolios. Overall, favorable demographic, technological, and economic trends are expected to sustain robust growth in Croatia’s hearing aid retail market over the forecast period.