The global wheat protein market was valued at approximately USD 6.77 billion in 2023, and it is projected to grow at a compound annual growth rate (CAGR) of 4.2% from 2024 to 2030. This growth is expected to be fueled by several key factors, with the primary drivers being the increasing adoption of plant-based diets and the growing number of people embracing vegan diets, particularly in developing economies. As consumer awareness about the benefits of plant-based nutrition rises, more individuals are turning to alternative protein sources such as wheat protein to meet their dietary needs. This shift towards plant-based eating patterns is having a significant impact on the demand for plant-derived proteins, including wheat protein.

In addition to these dietary changes, the demographic landscape is also contributing to the market's growth. A growing geriatric population, rising income levels, and accelerated urbanization are expected to further drive the demand for wheat protein. As the global population ages, there is an increasing focus on health-conscious eating habits, with older adults seeking healthier, plant-based alternatives to animal-derived proteins. Additionally, as income levels rise, especially in emerging markets, more consumers are able to afford and choose healthier, plant-based food options, including wheat protein. Moreover, the rapid urbanization seen in many regions is driving lifestyle changes, leading to greater consumption of processed and plant-based foods that include wheat protein.

A key factor contributing to the growth of the wheat protein market is the growing global concern about weight control and the rise of obesity as a major health epidemic. Obesity has become a significant issue worldwide, and there is a growing focus on healthier dietary choices to combat this trend. According to the World Health Organization (WHO), global obesity rates have tripled since 1975, with approximately 13% of adults now classified as obese and 39% of adults overweight. These alarming statistics reflect the need for better dietary habits and have led many individuals to focus on maintaining a healthy weight by adopting plant-based diets, which are often seen as a healthier option for weight management and overall well-being.

Gather more insights about the market drivers, restrains and growth of the Wheat Protein Market

Regional Insights

In 2023, North America held a substantial share of over 33% of the global wheat protein market. This dominance can be attributed to a combination of key factors that position the region as a leader in the market. First, there is growing consumer awareness regarding the health benefits of wheat protein, especially as more people seek out plant-based alternatives for protein sources. The well-established food processing industry in North America also plays a pivotal role in facilitating the use of wheat protein in a variety of products, from baked goods to meat substitutes. The rising number of vegetarians, along with an increasing demand for meat substitutes and bakery products, is driving further growth in the market. In addition to dietary changes, the large-scale production of wheat in the region ensures a steady and cost-effective supply of wheat protein. As more consumers prioritize nutritious and healthy products, the demand for wheat protein is expected to continue rising, contributing to the region's dominant market share.

U.S. Wheat Protein Market

In the U.S., the wheat protein market is anticipated to grow at a CAGR of 4.6% during the forecast period. This growth is largely fueled by the increasing consumer interest in plant-based and sustainable diets. As more people adopt vegetarian and flexitarian lifestyles, wheat protein is emerging as a versatile and nutritious alternative to animal proteins. It is widely used in the production of plant-based meat substitutes, snacks, and bakery products. Additionally, the growing awareness of health and wellness, alongside the rise of the gluten-free trend, is further propelling the demand for wheat protein. The combination of these trends, along with wheat protein’s affordability and versatility, makes it an appealing choice for consumers seeking healthier dietary options.

Asia Pacific Market

The Asia Pacific region is expected to witness robust growth, with a CAGR of 5.2% from 2024 to 2030. The rapid expansion of this market can be attributed to the increasing vegan population and heightened awareness around healthy food consumption. As more people in the region pursue healthier lifestyles, they are turning to plant-based proteins like wheat protein. The growing adoption of vegan and plant-based diets, particularly in countries like China, India, Australia, and South Korea, is significantly driving market demand.

Additionally, the industrial growth in sectors such as healthcare and cosmetics across the Asia Pacific region is contributing to the rising demand for wheat protein, which is often used in formulations for health products, supplements, and beauty products. The lower manufacturing costs in Asia Pacific, compared to the U.S. and developed European countries, also make wheat protein more affordable to produce, further boosting demand in the region. As the middle class expands in many of these countries, more consumers are seeking high-quality, affordable, and nutritious food options, making wheat protein an attractive choice.

India Wheat Protein Market

India, in particular, is expected to see significant growth, with the wheat protein market projected to expand at a CAGR of 13.2% during the forecast period. This rapid growth is primarily driven by shifting dietary preferences toward healthier and plant-based options. With an increasing focus on wellness, consumers in India are incorporating wheat protein into their diets for its nutritional benefits, such as providing a rich source of protein and other essential nutrients. As the awareness of healthy eating practices continues to grow in India, the demand for plant-based protein alternatives like wheat protein is expected to rise significantly.

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Key Companies & Market Share Insights

The global wheat protein market is expected to experience high competition, with a large number of players operating across various regions. In response to increasing demand, manufacturers are heavily investing in research and development (R&D) to formulate innovative products that can cater to evolving consumer preferences. In addition to innovation, companies are also focusing on capacity expansion and geographic diversification to gain a competitive edge in the market.

Strategic initiatives such as mergers and acquisitions are becoming more common as companies look to strengthen their market presence and broaden their product portfolios. For example, in August 2021, Summit Ag and its portfolio company, Summit Sustainable Ingredients, announced the construction of a wheat protein manufacturing facility worth USD 200 million near Prairie Horizon Agri-Energy. This facility, which is expected to be operational by the summer of 2023, will significantly expand wheat protein production capacity in North America—potentially doubling the output of existing units. This expansion highlights the growing demand for wheat protein and the need for companies to scale their production capacities to meet this demand.

Key Wheat Protein Companies:

The following are the leading companies in the wheat protein market. These companies collectively hold the largest market share and dictate industry trends. Financials, strategy maps & products of these wheat protein companies are analyzed to map the supply network.

• Archer Daniels Midland Company (ADM)

• Agridient

• MGP Ingredients

• AB Amilina

• Cargill Inc

• Manildra Group

• Crespel & Deiters GmbH and Co. KG

• Kroener Staerke

• Crop Energies AG

• Roquette

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