Variable Data Printing Labels Industry

The global variable data printing labels market size was estimated at USD 16.64 billion in 2023 and is projected to grow at a CAGR of 13.6% from 2024 to 2030. The rapid growth of e-commerce and changes in retail packaging requirements are boosting the demand for variable data printing labels. Moreover, an increasing demand for customized and personalized labels is contributing to the market’s growth.

Variable data printing (VDP) labels are labels that can be customized with variable information during the printing process. Unlike traditional printing methods, which produce identical labels in bulk, VDP allows for unique and personalized data to be printed on each label. Digital printing technologies and specialized software enable this capability.

Gather more insights about the market drivers, restrains and growth of the Global Variable Data Printing Labels market

VDP of labels offers a wide range of benefits, including flexibility, customization options, and efficiency. Each label can contain different information, such as names, addresses, barcodes, QR codes, serial numbers, and promotional messages. Moreover, VDP can handle a wide range of variable elements, making it suitable for diverse applications across different industries. It aids in maintaining high print quality even with varying data, ensuring consistency and clarity.

Brands are leveraging VDP for innovative marketing strategies, such as personalized promotions and interactive packaging. This helps in brand differentiation and enhance customer engagement. There is an increasing demand for customized and personalized labels, especially in industries such as food and beverages, pharmaceuticals, and consumer goods. VDP allows for the creation of unique labels with individualized information, which is appealing for marketing and compliance purposes.

Technological advancements in digital printing have made VDP more accessible and cost-effective. Improvements in print quality, speed, and the ability to handle complex designs have significantly contributed to the adoption of VDP. Automation and artificial intelligence (AI) are transforming the commercial printing industry by optimizing production workflows, enhancing operational efficiency, and reducing costs. As automation and AI adoption increases, commercial printers can process large volumes of orders with minimal human involvement, leading to faster turnaround times and greater productivity. This is likely to drive significant advancements in the VDP technology.

Key Variable Data Printing Labels Company Insights

Some of the key companies operating in the market include HP Development Company, L.P Xerox Corporation, Seiko Epson Corporation, and Konica Minolta, Inc., among others.

  • Seiko Epson Corporation, a Japan-based company, operates in the Electronics and Printing Solutions industry. The company offers a range of products, including printers, projectors, and industrial automation equipment. Seiko Epson Corporation is a significant player in the Variable Data Printing (VDP) market, leveraging its advanced inkjet technology to offer high-quality, customizable printing solutions.

Memjet and Colordyne Technologies are some of the emerging companies in the target market.

  • Colordyne Technologies is a U.S.-based company offering digital printing solutions. Its offerings include inkjet engines and benchtop printers. Its inkjet engines, such as the UV-LED Inkjet Engine, support hybrid label production. The company has a presence in over 35 countries. Since beginning operations in 2010, Colordyne has expanded its reach with over 600 installations of benchtop systems and inkjet engines.

Key Variable Data Printing Labels Companies:

The following are the leading companies in the variable data printing labels market. These companies collectively hold the largest market share and dictate industry trends.

  • HP Development Company, L.P.
  • Canon Inc.
  • Xerox Corporation
  • Ricoh
  • Konica Minolta, Inc.
  • Seiko Epson Corporation
  • Durst Group AG
  • Colordyne Technologies
  • Mark Andy Inc.
  • Memjet 

Recent Developments

  • In May 2024, Seiko Epson Corporation announced the launch of the ColorWorks CW-C8000, a label printer designed for mid to high-volume batch runs. This printer enhances print quality and performance, building on the ColorWorks C7500's success, with features like PrecisionCore Heat-Free technology, high-speed printing up to 12 inches per second, advanced connectivity, and durable UltraChrome DL pigment inks.
  • In October 2023, Canon Inc. unveiled the Canon LabelStream LS2000, a 40m/min inkjet label press. This new press, Canon Inc.'s first to use water-based ink, combines innovative and proven technologies to print CMYK plus white on various self-adhesive substrates, including those meeting food safety standards, and is aimed at expanding the company's digital label press offerings to a wider range of industries.

Order a free sample PDF of the Variable Data Printing Labels Market Intelligence Study, published by Grand View Research.