Natural Cosmetics Industry

The global natural cosmetics market size is expected to reach USD 45.60 billion by 2030, expanding at a CAGR of 5.3% from 2024 to 2030, according to a new report by Grand View Research, Inc. High demand for natural health and wellness products among millennials due to increasing awareness about the harmful impact of synthetic chemicals is driving the growth. In addition, increasing R&D expenditure is likely to propel the growth.

The supermarket and hypermarket segment was estimated to be valued at USD 13.67 billion, in 2018, followed by convenience stores; owing to rising demand for natural cosmetics. The online market is anticipated to expand at a CAGR of 4.47% during the forecast period. Consumer can access a wide range of natural cosmetics online, which is expected to remain the key driver for the segment. Opportunity to obtain the natural products online when it is not available at conventional stores is anticipated to contributing to the growth.

Natural cosmetics for skin care was estimated to have the highest revenue share of USD 10.31 billion in 2018 followed by hair care. Growing awareness and popularity for natural cosmetics is the key factor driving the demand. Natural fragrance market is expected to register a CAGR of 5.03% over the forecast period. Demand for products free from harsh cleaners, petrochemicals, preservatives, and other chemicals, has been growing over the past few years. Major market players have been significantly investing more into R&D to boost the production to cater to the changing consumer preference.

Various market players are involved in manufacturing a variety of natural cosmetics such as body lotions, scrubs, masks and exfoliators, shampoos, perfumes, and lip care. Companies namely 100% pure, and Au Natural among others have launched products, such as lip glosses, concealers, and multi-use products made of natural contents i.e., mineral and natural pigments, botanical and plant derived ingredients.

Gather more insights about the market drivers, restrains and growth of the Global Natural Cosmetics market

Natural Cosmetics Market Segments Highlights:

• In terms of revenue, The color cosmetics segment dominated with a market share of 30.1% in 2023 
• Hair care is anticipated to be the fastest-growing segment with a CAGR of 5.3% over the forecast period. 
• Europe led the natural cosmetics market in 2023 and is projected to continue leading over the next few years. Growing fragrance segment on account of huge demand of natural products is expected to propel the growth 
• Asia Pacific, due to increasing exposure and demand of natural beauty products, is expected to drive the demand over forecasted period 
• The market is highly competitive in nature. The main players include Burt’s Bees; 100% Pure; Korres S.A.; Bare Escentuals Beauty Inc.; L’Oréal SA; AVEENO; and others 
• Various manufacturers are concentrating on new product launches and capacity expansion, to estimate existing and future demand patterns from upcoming product segments.

Natural Cosmetics Market Report Segmentation

Grand View Research has segmented the global natural cosmetics market based on product, price range, distribution, and region:

Natural Cosmetics Product Outlook (Revenue, USD Billion, 2018 - 2030)

• Color Cosmetics
• Skincare
• Haircare
• Fragrance

Natural Cosmetics Price Range Outlook (Revenue, USD Billion, 2018 - 2030)

• Low
• Medium
• High

Natural Cosmetics Distribution Channel Outlook (Revenue, USD Billion, 2018 - 2030)

• Supermarkets & Hypermarkets
• Specialty Stores
• Convenience Stores
• Online

Natural Cosmetics Regional Outlook (Revenue, USD Billion, 2018 - 2030)

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Spain
  • Italy
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Russia
• Latin America
  • Brazil
• Middle East and Africa (MEA)
  • South Africa

Key Natural Cosmetics Company Insights

• L'Oréal S.A
• Burt’s Bees
• 100% PURE
• KORRES S.A.
• Avon Products, Inc
• Coty Inc
• Bare Escentuals Beauty Inc
• AVEENO
• Weleda
• ARBONNE INTERNATIONAL, LLC

Order a free sample PDF of the Natural Cosmetics Market Intelligence Study, published by Grand View Research.