Explosive Growth in OTT Market From $155.8 Billion in 2023 to $1260.3 Billion by 2031
The Over-The-Top (OTT) market is experiencing rapid growth, driven by increasing internet penetration, the proliferation of smartphones, and shifting consumer preferences toward digital content. With the rise of on-demand streaming services, consumers are gravitating away from traditional cable TV toward more personalized and flexible content options. Major players like Netflix, Amazon Prime,...
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