The retail industry is constantly evolving, and one of the latest advancements shaking up the market is Augmented Reality (AR). With a current market valuation of USD 3.2 billion in 2023, the AR shopping market is expected to soar to USD 17.5 billion by 2030, growing at an impressive Compound Annual Growth Rate (CAGR) of 27.4%. But what is driving this exponential growth? How are...