Airdrop marketing has become a foundational strategy for crypto and blockchain projects aiming to gain user traction, foster community growth, and build initial token circulation. By 2025, the scope and sophistication of airdrop campaigns have expanded significantly, driven by competition, community expectations, and evolving Web3 marketing techniques. While it may seem like a cost-effective...

In the rapidly evolving world of crypto marketing, hype is everything. With thousands of new tokens launching each year, standing out in a noisy Web3 landscape requires more than just a whitepaper and a tweet. That’s where airdrop marketing comes in a proven method to create massive awareness, onboard users, and incentivize real engagement before, during, and after your token...