The global customer analytics market was valued at USD 14.57 billion in 2023 and is forecasted to reach approximately USD 48.63 billion by 2030, reflecting a compound annual growth rate (CAGR) of 19.2% over the period from 2024 to 2030. This rapid growth is largely driven by the increasing penetration of digital platforms, which have drastically reshaped how data is generated, collected, and...