In 2025, the Initial Coin Offering (ICO) landscape has evolved dramatically. While ICOs remain a popular fundraising mechanism for blockchain projects, the increasing scrutiny from regulators and the growing sophistication of investors have forced projects to revamp their marketing strategies. Now more than ever, choosing the right marketing channels is critical to attract, educate, and convert...

In 2025’s competitive digital ecosystem, turning passive followers into active users became one of the most crucial marketing challenges, especially for crypto, fintech, and Web3 startups. While social media helped projects gain visibility, that visibility didn’t always translate into product adoption. To bridge this gap, growth marketers increasingly rely on KOL (Key Opinion...