If you’ve been digging into Google Analytics 4 (GA4), you’ve probably come across a traffic source called Cross-Network and thought what on earth does that mean? I had the same question when I first saw it. After all, GA4 already has channels like Paid Search and Display. So why another one? The answer is pretty interesting and very useful if you’re running modern Google Ads campaigns like Performance Max or Demand Gen. #googleanalytics #analysis #dataanalysis #data #traffic #paidsearch #search #crossnetwork https://pratsdigital.in/what-is-cross-network-in-ga4/