CRM in B2B marketing refers to the use of software systems and strategies designed to manage and analyze customer interactions and data throughout the customer lifecycle in a business-to-business context. Unlike B2C (business-to-consumer) marketing, B2B marketing typically involves longer sales cycles, multiple decision-makers, and a greater emphasis on nurturing relationships over time. https://www.engagebay.com/blog/crm-for-b2b/