If you are an SEO specialist, you already know the importance of tracking rankings, keywords, and backlinks. You already know SEO is not just about ranking higher; it’s about understanding what happens after people land on your website. That’s how Google Analytics (GA4) comes into play. It’s not just a reporting tool it’s your window into user behavior, conversions, and the real impact of your SEO efforts. In this article we get into the 10 reasons why seo specialists should master google analytics and also let’s quickly understand what Google Analytics is and why it matters for SEO. #seo #marketing #digitalmarketing #googleanalytics #analytics #article https://pratsdigital.in/reasons-why-seo-specialists-should-master-google-analytics/

If you’ve been digging into Google Analytics 4 (GA4), you’ve probably come across a traffic source called Cross-Network and thought what on earth does that mean? I had the same question when I first saw it. After all, GA4 already has channels like Paid Search and Display. So why another one? The answer is pretty interesting and very useful if you’re running modern Google Ads campaigns like Performance Max or Demand Gen. #googleanalytics #analysis #dataanalysis #data #traffic #paidsearch #search #crossnetwork https://pratsdigital.in/what-is-cross-network-in-ga4/