The global laundry care market size is expected to reach USD 144.30 billion by 2030, registering a CAGR of 4.7% from 2025 to 2030, according to a new report by Grand View Research, Inc. The rising population in developing economies like Brazil, India, and China coupled with a rising inclination toward personal hygiene are some of the prominent factors propelling the demand for laundry care products across the globe.

The market has remarkable potential growth in the coming years due to an increase in awareness regarding the benefits of laundry care products among consumers. Additionally, major market players are introducing innovative laundry care products infused with various fragrances and natural ingredients to improvise the effectiveness of the product and intensify their customer base. For instance, in April 2018, Henkel AG & Co. KGaA launched a new laundry care product manufacturing line in Poland to manufacture liquid detergent for Henkel's Persil and other brands. Such initiatives by key market players are expected to attract new consumers and open up new revenue streams for them. All these factors are expected to drive the growth of this market during the forecast period.

Rise The rise in disposable income of middle-class consumers and improving economies in several countries ensures ensure an improved lifestyle. Owing to an upsurge in disposable income, the customers are inclining toward advanced laundry care products to uphold their life and the quality of their branded products. Also rising awareness regarding harmful side effects of chemical-based laundry care products has fortified consumers to opt for sustainable and eco-friendly laundry care products. Major key players have also introduced eco-friendly laundry care products by maintaining the cleaning aspect which in turn will drive industry demand.

The laundry detergents product type segment contributed a share of around 65% in the global laundry care market revenue in 2021 due to its increasing demand. Laundry detergents are mostly used to remove stains and dirt from clothes. The effective and quick results of cleanings by detergent have made it popular among consumers. Additionally, key players are emphasizing using chemical-free components while manufacturing laundry detergents. Thus, all these factors are likely to propel the growth of this segment over the forecast period.

Gather more insights about the market drivers, restrains and growth of the Laundry Care Market

Laundry Care Market Report Highlights

• Laundry detergent accounted for a market share of around 82% in 2024. Laundry detergent continues to dominate the laundry care market, fueled by consistent consumer demand for effective and convenient cleaning solutions that cater to a wide range of fabrics and stains.

• Residential application accounted for a share of around 58% in 2024. Consumers increasingly seek products that offer superior cleaning power, stain removal, and fabric care, while also addressing specific needs like sensitive skin or allergy-friendly formulations.

• Offline sales accounted for a market share of around 76% in 2024. Major offline stores such as Walmart, Target, Costco, and Kroger are key players, offering a wide selection of laundry care brands and products, from budget-friendly options to premium offerings.

Laundry Care Market Segmentation

Grand View Research has segmented the global laundry care market on the basis of type, application, distribution channel, and region:

Laundry Care Type Outlook (Revenue, USD Billion, 2018 - 2030)

• Laundry Sanitizer

• Laundry Detergent

• Fabric Softeners & Conditioners

Laundry Care Application Outlook (Revenue, USD Billion, 2018 - 2030)

• Residential

• Commercial

Laundry Care Distribution Channel Outlook (Revenue, USD Billion, 2018 - 2030)

• Online

• Offline

Laundry Care Regional Outlook (Revenue, USD Billion, 2018 - 2030)

• North America

o U.S.

o Canada

o Mexico

• Europe

o UK

o Germany

o France

o Italy

o Spain

• Asia Pacific

o China

o Japan

o India

o Australia

o South Korea

• Central & South America

o Brazil

• Middle East & Africa

o South Africa

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