The global pregnancy care products market size is expected to reachUSD 42.3 million in 2030 and is projected to grow at a CAGR of 5.4% from 2024 to 2030. Increasing awareness regarding use of personal care products during pregnancy and high adoption of organic products are driving the market.

A shift in trend toward adoption of organic maternity personal care products owing to safety concerns over chemical-based products is changing the scenario of the overall market. Furthermore, new as well as existing players are introducing organic or herbal variants to increase their market presence and product positioning. In addition, rising awareness and increasing influence of advertising and social media campaigns are boosting the adoption of pregnancy care products.

Doctors do not recommend the use of certain chemicals such as salicylic acid, retinol, toluene, and beta hydroxy acids during pregnancy as they pose a threat to both mother and baby. This has impeded the growth of chemical-based pregnancy care products.

Stretchmark minimizers is the largest segment of the global pregnancy care products market owing to rising concern of stretchmarks during gestation period. Breast creams and toning/firming lotions are expected to experience lucrative demand over the forecast period owing to increasing awareness and rising focus regrading post pregnancy body. Asia Pacific emerged as the dominant regional market owing to highest number of pregnancies and rising cognizance regarding adoption of pregnancy care products.

Gather more insights about the market drivers, restrains and growth of the Pregnancy Care Products Market

Pregnancy Care Products Market Report Highlights

• The stretch marks minimizer segment accounted for a significant market share in 2023

• Orthopedic care accounted for the largest market revenue share of 32.2% in 2023 attributed to the growing awareness of maternal health and availability in healthcare settings

• The third trimester segment dominated the market and accounted for a significant market share in 2023

• Hospital pharmacies dominated the market and accounted for a significant market share in 2023

• North America pregnancy care products market dominated in 2023

Pregnancy Care Products Market Segmentation

Grand View Research has segmented the global pregnancy care products market report based on product, application, and stage of pregnancy, distribution channel, and region

Pregnancy Care Products Product Outlook (Revenue, USD Million, 2018 - 2030)

• Stretch Mark Minimizer

• Breast Cream

• Toning/Firming Lotion

• Itching Prevention Cream

• Nipple Protection Cream

• Body Restructuring Gel

Pregnancy Care Products Application Outlook (Revenue, USD Million, 2018 - 2030)

• Orthopedic Care

• Urinary Incontinence

• Breast Cancer Care

• Pelvic Pain

• Lymphedema

• Pregnancy and Postpartum Care

Pregnancy Care Products Stage of Pregnancy Outlook (Revenue, USD Million, 2018 - 2030)

• Pre-conception

• First Trimester

• Second Trimester

• Third Trimester  

• Postpartum

Pregnancy Care Products Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Hospital Pharmacies

• Independent Pharmacies

• Hypermarkets/Supermarkets

• Online/ E-commerce

• Others

Pregnancy Care Products Regional Outlook (Revenue, USD Million; 2018–2030)

• North America

o U.S.

o Canada

o Mexico

• Europe

o UK

o Germany

o France

o Italy

o Spain

o Denmark

o Sweden

o Norway

• Asia Pacific

o Japan

o China

o India

o Australia

o South Korea

o Thailand

• Latin America

o Brazil

o Argentina

• MEA

o South Africa

o Saudi Arabia

o UAE

o Kuwait

List of Key Players in Pregnancy Care Products Market

• Mama Mio U.S. Inc.

• Clarins Group

• Novena Maternity

• E.T. Browne Drug Co., Inc.

• Expanscience Laboratories, Inc.

• Noodle & Boo

• Abbott

• The Honest Company, Inc.

• Lansinoh Laboratories

• Mankind Pharma

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