The Indian 3D content creation market for the media and entertainment industry is predicted to rise in the coming years, ascribed to increasing adoption of the VFX in regional cinema, rising penetration of the social media and OTT platforms, along with the surge in the gaming industry of the country.

Under the component segment, the software category is projected to capture a significant revenue share, led by the expansion of the animation and VFX industry. The advent of the new 3D animation and VFX software and technologies boosts the employment of new 3D content creation strategies. The majorly used 3D content creation software are Autodesk 3ds Max, Houdini, Nuke, Adobe Premier, and Autodesk Maya.

Under the organization segmentation, SMEs are predicted to experience the highest growth in the coming years in Indian 3D content creation market for the media and entertainment industry. It is attributed to the rising emergence of start-ups that provide 3D content creation services for various media platforms such as T.V. ads, print ads, digital marketing, websites, exhibitions, event management, and other purposes. In addition, SMEs offer extensive 3D content creation services to regional film industries.

The rising popularity of digital platforms played a crucial role in the propulsion of the gaming industry in India, and that led to the increase in numbers of online gamers over the last years. It is ascribed to the surge in the usage of smartphones with high-quality display pixel ratio, advanced bandwidth, and declined data cost, along with the rise in disposable income and advanced micropayments.

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Therefore, the VFX and animation industry in India is rising due to the increased usage of technology in the movies.