The global night creams market is projected to reach USD 14.72 billion by 2030, expanding at a compound annual growth rate (CAGR) of 6.2% from 2024 to 2030, according to a recent report by Grand View Research, Inc. Night creams are specifically formulated to provide ultra-hydration, deep nourishment, and restorative properties to the skin. These products typically contain a high concentration of emollients, making them more moisturizing and leaving a slightly oily texture on the skin. Consumers with extremely dry skin often prefer these thicker creams for their deep moisturizing benefits. Night creams are generally applied at night to prevent interference with makeup during the day, which is a key factor driving their demand.

The market's growth is largely driven by the high expansion of cosmetic products in the Asia Pacific region, as well as a rise in sales of anti-aging products. As consumers become increasingly concerned about skin-related issues and experience growth in disposable income, the demand for night creams is expected to continue rising. Additionally, the growth of other skincare product sectors, including skin lightening, moisturizing, and anti-aging solutions, is anticipated to contribute to the overall market growth during the forecast period.

An increasing number of manufacturers and distributors are entering the skincare market to meet the rising demand for products that address a variety of skin concerns, such as hydration, elasticity, complexion improvement, and softness. The impact of e-commerce, specialty and convenience stores, and the cost-effectiveness of products also presents significant opportunities for market expansion.

The night creams market in the Asia Pacific region is expected to grow, driven by rising consumer awareness about skincare categories and the increasing number of product launches by major manufacturers. Europe is also forecasted to see an increase in sales during the forecast period. For example, Germany was the largest consumer of personal care and cosmetics products in Europe, with a market value of EUR 13.54 billion in 2017.

As consumers become more aware of the benefits of multi-functional skincare products, such as those combining anti-aging and moisturizing properties, opportunities for growth in the market will expand. Key players are responding to this demand through strategies like product launches, acquisitions, promotional campaigns, and capacity expansions to capture a larger market share.

The market is also influenced by key initiatives such as acquisitions, mergers, online sales, limited-edition releases, and new product developments from major industry players like L’Oréal SA, Shiseido Group, Avon Inc., Beiersdorf AG, and Estée Lauder Inc. For instance, in February 2018, Clarins launched a promotional campaign targeting millennials called "Worth the Wrinkle," which emphasized the importance of embracing natural aging while promoting their night cream to a younger audience.

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Night Creams Market Report Highlights

• Moisturizing Night Creams: Moisturizing night creams represented 51.7% of the market revenue in 2023, driven by widespread consumer preference for basic skincare products that provide essential hydration for all skin types.

• Offline Sales: The offline segment led the global night creams market in 2023, reflecting the continued importance of physical retail channels in the beauty and skincare industry.

• European Market: The European night creams market held the largest revenue share, accounting for 32.5% of the global market in 2023, driven by strong demand in key countries such as Germany.

• Skin Care Industry Growth: The skincare industry’s growth, fueled by increased concerns about skin health, particularly in developed countries, is expected to further drive market expansion.

• Competitive Market: The market is highly competitive, with major players including L’Oréal SA, Shiseido Group, Avon Inc., Beiersdorf AG, and Estée Lauder Inc., which are consistently innovating and expanding their product offerings to maintain leadership.

Night Creams Market Segmentation

Grand View Research has segmented the global night creams market based on product, distribution channel, and region:

Night Creams Product Outlook (Revenue, USD Million, 2018 - 2030)

• Moisturizing

• Anti-Aging

• Skin Whitening

• Others

Night Creams Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Online

• Offline

Night Creams Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America

o U.S.

o Canada

o Mexico

• Europe

o UK

o Germany

o France

o Italy

o Spain

• Asia Pacific

o Japan

o China

o India

• Latin America

o Brazil

o Argentina

• Middle East & Africa

o South Africa

o Saudi Arabia

List of Key Players in Night Creams Market

• Shiseido Co. Ltd.

• Estee Lauder Companies Inc.

•  L'Oreal S.A.

• Procter & Gamble Co.

• Unilever PLC

• Beiersdorf AG

• Avon Products Inc.

• Clarins Inc.

• Amorepacific Group Inc.

• KOSÉ Corporation

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