The global live commerce market was valued at USD 11.58 billion in 2023 and is projected to witness substantial growth, expanding at a compound annual growth rate (CAGR) of 32.0% from 2024 to 2030. This rapid growth is largely fueled by the increasing penetration of smartphones and the widespread availability of high-speed internet, which have collectively enabled a broader consumer base—especially in emerging markets—to access and participate in live-streaming platforms. These technologies have removed barriers to entry for digital commerce, allowing more people to engage in real-time shopping experiences from virtually anywhere.

A defining characteristic of live commerce is its ability to blend entertainment with shopping. This format typically involves influencers or hosts interacting with audiences in real time, showcasing products, answering questions, and creating a sense of immediacy and trust. The interactive nature of live shopping enhances consumer engagement and provides a more personalized and entertaining experience compared to traditional e-commerce. As a result, this engaging approach has proven effective in increasing both consumer confidence and conversion rates.

In addition to live interaction, the integration of social media platforms has significantly amplified the reach and impact of live commerce. The incorporation of artificial intelligence (AI) and augmented reality (AR) technologies is further enhancing the overall user experience by enabling features such as virtual try-ons, personalized product recommendations, and intelligent chatbots. These advancements make the shopping journey more immersive and tailored, appealing especially to tech-savvy and younger consumer demographics.

The broader global shift toward e-commerce is another key driver behind the expansion of the live commerce market. Online shopping continues to grow in popularity due to its inherent convenience, flexibility, and the ability to compare products and prices quickly. Younger generations, in particular, show a strong preference for digital shopping experiences, and live commerce effectively taps into their desire for social, real-time, and interactive purchasing environments.

The evolution of e-commerce has laid a strong foundation for live commerce to thrive. As online shopping becomes more mainstream, businesses are leveraging live-streaming formats to build stronger customer engagement. This is especially evident in sectors such as fashion, beauty, and lifestyle, where retailers use live demonstrations to highlight product features, offer style tips, and answer audience questions instantly—thereby creating a compelling, immersive experience that goes beyond static product listings.

Curious about the Live Commerce Market? Get a FREE sample copy of the full report and gain valuable insights.

The FAQs about the Live Commerce Market highlight its size, growth rate, key players, and technological segments.

1. How big is the live commerce market?

The global live commerce market size was estimated at USD 11.58 billion in 2023 and is expected to reach USD 14.72 billion in 2024.

2. What is the live commerce market growth?

The global live commerce market is expected to grow at a compound annual growth rate of 32.0% from 2024 to 2030 to reach USD 77.89 billion by 2030.

3. Which segment accounted for the largest live commerce market share?

The fashion and apparel segment accounted for the largest market share of 22.1% in 2023 due to the influence of social media and influencers. Platforms such as Instagram, TikTok, and YouTube have become critical in shaping fashion trends, with influencers playing a pivotal role in driving consumer preferences.

4. Who are the key players in the live commerce market?

Some key players operating in the live commerce market includeAmazon.com, Inc., Bilibili, Facebook (Meta Platforms), Heliophilia Pte. Ltd. (Lemon8), JD.com, Kuaishou, NTWRK, Pinterest TV, Popshop Live, QVC, Inc., Shopify (Shopify Live), Taobao.com, TikTok (ByteDance), and YouTube (Google)What are the factors driving the live commerce market?

Order a free sample PDF of the Live Commerce Market Intelligence Study, published by Grand View Research.