Shaklee Corporation, established in 1956 by Dr. Forrest C. Shaklee, is a multi-level marketing (MLM) company specializing in health, wellness, beauty, and household products. With a global presence and a long-standing history, Shaklee has attracted both praise and criticism. This review delves into the company's background, product offerings, compensation plan, and the controversies surrounding its MLM structure.Legendary Marketer+2Wikipedia+2Global MLM Software+2Global MLM Software+1High Ticket Affiliate Coach+1
Company Overview
Shaklee's mission revolves around promoting a healthier lifestyle through natural products. In 2004, entrepreneur Roger Barnett acquired the company, bringing in a new era of leadership. Under his guidance, Shaklee expanded its reach to countries like Canada, Japan, Malaysia, Mexico, Taiwan, and Australia. The company's commitment to sustainability is evident, having become the first to obtain "Climate Neutral Certification" in 2000.WikipediaGlobal MLM Software+1Legendary Marketer+1
Product Lineup
Shaklee offers a diverse range of products, including:
- Nutritional Supplements: Multivitamins, protein shakes, and personalized nutrition kits.YouTube+3Legendary Marketer+3Global MLM Software+3
- Beauty Products: Natural skincare solutions free from harmful chemicals.Nourish Integrative Health & Nutrition
- Household Items: Eco-friendly cleaning products.
The company's emphasis on natural ingredients and scientific research has garnered a loyal customer base.Nourish Integrative Health & Nutrition
Compensation Plan
Shaklee's compensation structure is designed to reward Independent Distributors, known as Ambassadors, through various channels:Global MLM Software+1High Ticket Affiliate Coach+1
- Retail Profits: Distributors earn 15%–25% discounts on product sales.
- Bonuses: Based on Personal Group Volume (PGV), distributors can earn bonuses ranging from 4% to 20%.
- Residual Commissions: Paid through a unilevel structure up to six levels deep.
- Infinity and Matching Bonuses: Additional earnings for higher-ranking distributors.
- Rank Rewards: Incentives like car bonuses and international trips.
While the plan offers multiple earning avenues, it heavily emphasizes recruitment, making it challenging for distributors to earn substantial income solely through product sales.High Ticket Affiliate Coach+1Global MLM Software+1
Controversies and Criticisms
Despite its reputable products, Shaklee's MLM model has faced scrutiny:
- Income Disparity: Many distributors find it difficult to achieve significant earnings, with success often limited to those at the top tiers.
- Recruitment Focus: The compensation plan's emphasis on building a downline raises concerns about sustainability and ethical practices.High Ticket Affiliate Coach+1Wikipedia+1
- Past Legal Issues: In the 1970s, the Federal Trade Commission sanctioned Shaklee for misleading marketing practices.Wikipedia
These factors contribute to the ongoing debate about the legitimacy and fairness of Shaklee's business model.
Conclusion
Shaklee presents a mixed bag: a company with a rich history and quality products, yet entangled in the complexities of the MLM world. Potential distributors should approach with caution, thoroughly researching and considering the challenges associated with MLM structures.