Fresh Fruits Industry

The global fresh fruits market is anticipated to reach a valuation of USD 708.1 billion by the year 2028, growing at a compound annual growth rate (CAGR) of 3.6% during the forecast period from 2022 to 2028, as per a recent report by Grand View Research, Inc. This growth trajectory is largely attributed to the expanding food industry and the increasing consumer expenditure on fresh food products. A heightened awareness among consumers about the nutritional and health benefits of consuming fresh fruits is also playing a significant role in accelerating market expansion.

Multiple factors are contributing to the rising demand for fresh fruits across the globe. These include the growing middle-class population, rising levels of disposable income, rapid pace of urbanization, evolving consumer lifestyles, and the increasing adoption of vegetarian diets. Such socioeconomic shifts are reshaping dietary preferences and encouraging the consumption of healthier food options, particularly fresh produce. Additionally, several key trends are emerging in the fresh fruits market. These include an increased focus on health and wellness, the growing presence of branded fruit products, technological advancements in agricultural practices and food distribution, and the rapid growth of online grocery shopping platforms. Despite these positive trends, the market continues to face certain challenges that can hinder growth. These challenges include fluctuations in fruit prices, unfavorable weather conditions that impact crop yields, and issues related to maintaining quality and freshness during transportation and storage.

One of the primary factors fueling the growth of the fresh fruits market is the increasing inclination toward healthy eating habits. Around the world, the incidence of lifestyle-related diseases—such as diabetes, obesity, cardiovascular ailments, osteoporosis, and digestive disorders—has been rising steadily. Diabetes, in particular, is associated with a range of serious complications including heart disease, hypertension, stroke, and kidney failure. The adoption of a nutritious diet, rich in fruits and vegetables, has been recognized as an effective way to prevent and manage such chronic health conditions.

Furthermore, nutritional deficiencies are also becoming a public health concern, as they can lead to a wide range of health issues including skin disorders, digestive ailments, poor bone development, and cognitive decline such as dementia. Common nutrient deficiencies include those related to calcium, iron, vitamin A, vitamin B12, iodine, and magnesium. These deficiencies can weaken the immune system and make individuals more susceptible to infections. In response, consumers are increasingly incorporating nutrient-dense foods such as fresh fruits and vegetables into their daily diets to support immune health and overall well-being. Fresh fruits are naturally rich in essential vitamins, minerals, and antioxidants that help protect the body against disease and support long-term health.

The COVID-19 pandemic had a mixed impact on the fresh fruits market. While the lockdowns and restrictions disrupted supply chains, resulting in delays or suspension in the transportation and distribution of fruits, the pandemic also underscored the importance of maintaining a healthy diet. Import and export activities were significantly affected during the crisis. However, as the situation began to stabilize, there was a notable increase in consumer demand for fruits and fruit-based products, driven by heightened health consciousness. This renewed demand post-pandemic is expected to create new growth opportunities for stakeholders in the fresh fruits industry.

Among the different product categories, the apples and pears segment is projected to register the highest growth, with a CAGR of 4.3% between 2022 and 2028. The growing preference for fresh, ready-to-eat food options is a key driver behind this trend. Apples and pears are widely consumed as convenient sources of energy and essential nutrients, making them popular choices for health-conscious consumers. Moreover, their widespread availability through retail outlets and supermarkets has further contributed to increased consumption, thereby propelling segment growth.

The demand for organic food products is also gaining significant momentum, particularly among consumers who are prioritizing health and wellness in their purchasing decisions. The rise in disposable income levels has encouraged a shift from conventional, carbohydrate-rich staple foods to diets that are more nutrient-dense and balanced. This shift is particularly evident among younger populations, including millennials, who are leading the movement toward organic and clean-label products. In response to this growing demand, large-scale organic farms and producers have been introducing new varieties of organic fruits to cater to evolving consumer preferences and strengthen their presence in the market.

Curious about the Fresh Fruits Market, Download your FREE sample copy now and get a sneak peek into the latest insights and trends.

Fresh Fruits Market Segments Highlights:

• Asia Pacific is expected to register the largest market share of more than 40.0% in the 2021 owing to increasing per capita consumption
• The apples and pears segment is expected to foresee the fastest CAGR of 4.3% during 2022 to 2028 due to rising consumer preference for nutritious and healthy food products
• The offline channel segment held the largest revenue share of more than 80.0% in 2021 due to consumers are preferring offline for purchasing consumer goods, grocery as well as fruits
• In Europe, the market is expected to register the fastest CAGR of 4.2% from 2022 to 2028 due to the increasing number of health-conscious consumers

Fresh Fruits Market Report Segmentation

Grand View Research has segmented the global fresh fruits market on the basis of products, distribution channel, and region:

Fresh Fruits Product Outlook (Revenue, USD Million, 2017 - 2028)

• Apples & Pears
• Bananas
• Berries & Grapes
• Citrus Fruits
• Watermelon and Melon
• Mangoes and Guava
• Pineapples
• Others

 Fresh Fruits Distribution Channel Outlook (Revenue, USD Million, 2017 - 2028)

• Offline
• Online

Fresh Fruits Regional Outlook (Revenue, USD Million, 2017 - 2028)

• North America
  • US
• Europe
  • Germany
  • UK
  • France
• Asia Pacific
  • China
  • Japan
  • India
• Central & South America
  • Brazil
• Middle East & Africa
  • South Africa

Key Fresh Fruits Company Insights

• Dole Food Company, Inc.
• Berry Gardens
• Keelings
• BelOrta
• Driscoll
• Mirak Group
• Goknur Gida
• Fresgarrido
• Fruitable Fresh Sdn Bhd.
• Global Fresh Trading FZE
• Naturipe Farms
• EMONA Co, Ltd.

Order a free sample PDF of the Fresh Fruits Market Intelligence Study, published by Grand View Research.