Hair Thinning Market Summary

The global hair thinning market size was estimated at USD 1.51 billion in 2024 and is projected to expand at a compound annual growth rate (CAGR) of 10.85% from 2025 to 2030. The increasing consumer awareness around hair health and wellness, rising incidences of alopecia and other hair-related disorders, and the continuous introduction of innovative hair treatment and supplement products are among the major factors expected to drive market growth throughout the forecast period.

According to statistics released by the National Alopecia Areata Foundation in August 2023, approximately 160 million people are affected by alopecia globally, with around 6.7 million cases reported in the United States alone. This significant prevalence has created an urgent demand for effective hair loss and hair thinning treatments. Technological advancements and the development of innovative formulations within the hair care industry have led consumers to seek out sophisticated and highly effective products to manage their hair concerns. This shift in consumer behavior has given rise to a wide variety of product options, ranging from multivitamins and dietary supplements to topical solutions like hair fibers, thereby contributing positively to market expansion.

This heightened focus on personal well-being resulted in increased interest in supplements and hair fibers as convenient alternatives to salon-based treatments. The pandemic also led to a significant acceleration of digital and eCommerce trends. With physical retail outlets either closed or operating at limited capacity, consumers turned in greater numbers to online platforms to source their preferred hair care products. In response, manufacturers and brands enhanced their digital infrastructure, optimized their online shopping experiences, and adopted direct-to-consumer models to better reach target audiences and increase product accessibility.

Key Market Trends & Insights

• Based on product type, the market is segmented into multivitamins and supplements, and hair fiber. The multivitamins and supplements segment accounted for the highest market share of 64.92% in 2024. This growth is mainly attributed to the rising global geriatric population, which is more susceptible to hair thinning due to age-related nutritional deficiencies and hormonal changes.
• On the basis of end-use, the market is categorized into women and men. In 2024, the women segment held the largest market share of 58.17%. Hair thinning in women is a growing concern and can be attributed to a variety of causes, including genetic predispositions, hormonal fluctuations (especially during pregnancy, menopause, or thyroid imbalances), mental stress, poor nutrition, and underlying health conditions.
• In terms of distribution channels, the market is divided into hypermarkets and supermarkets, pharmacies and drug stores, specialty stores, and online platforms. The hypermarkets and supermarkets segment captured the largest share of 36.39% in 2024. This dominance can be credited to the convenience of in-person shopping, immediate product availability, and consumer trust associated with physical retail stores.
• Asia Pacific emerged as the leading regional market with a revenue share of 45.41% in 2024. The rising prevalence of hair thinning and hair loss among both male and female populations in countries across the region has led to an increased demand for effective hair growth products. Growing awareness of hair wellness, combined with improved access to health and beauty products, has fueled consumption across various demographic groups. Furthermore, South Korea is witnessing robust market growth due to heightened health consciousness among adults and the elderly. The country's consumer base is actively seeking nutritional supplements and hair care products aimed at promoting overall wellness and preventing hair-related problems.
• Increased disease burden related to hair loss, ongoing research collaborations, and proactive government initiatives—such as public awareness campaigns and funding for hair health research—are also expected to boost the growth of the hair thinning market. These efforts are especially prominent in Asia Pacific and Europe, where healthcare awareness is rising rapidly.
• The European hair thinning market is forecasted to experience significant growth in the coming years. Consumers in the region are increasingly concerned about their health and personal appearance. They are demonstrating a growing preference for scientifically backed, personalized hair care solutions. Personalized nutrition and targeted supplementation are among the emerging trends that are contributing to the region's growth prospects.

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Market Size & Forecast

• 2024 Market Size: USD 1,510.9 million
• 2030 Projected Market Size: USD 2,751.2 million
• CAGR (2025-2030): 10.8%
• Asia Pacific: Largest market in 2024

Key Companies & Market Share Insights

Market players operating in the hair thinning industry are employing several key strategies to strengthen their position. These include obtaining product approvals to widen their reach and improve market availability, expanding production and research capabilities, and acquiring smaller companies to bolster their portfolios. Such strategic moves enable businesses to enhance their technological and product capabilities, expand their customer base, and gain a competitive edge in the global marketplace.

Key Players

• Church & Dwight Co, Inc
• Keranique
• Unilever (Nutraceutical Wellness, Inc.)
• Nanogen
• Lexington International, LLC (Hairmax)
• Help Hair, Inc.
• KeraFiber
• Vitabiotics, Ltd.
• Nestlé Health Science (Nature’s Bounty)
• GNC Holdings, Inc. (Harbin Pharmaceutical Group)

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Conclusion

The global hair thinning market is poised for strong growth, driven by rising awareness of hair wellness, increasing incidence of alopecia, and ongoing product innovation. The market benefits from a growing demand for at-home care, personalized nutrition, and effective supplements, further boosted by digital transformation and eCommerce expansion. Dominant regions such as Asia Pacific and Europe show promising opportunities due to lifestyle changes and proactive health approaches. With companies investing in R&D, product approvals, and strategic acquisitions, the market is evolving rapidly. As consumers prioritize long-term hair health, the demand for reliable hair thinning solutions is expected to rise substantially.