The music streaming market in North America is expected to grow from US$ 10.05billion in 2019 to US$ 17.19 billion by 2027; it is estimated to grow at a CAGR of 6.7% from 2020 to 2027.

Market Overview

Digital music streaming platforms are reshaping the music industry, particularly in North America, where they are gaining widespread popularity. The growing appeal of these platforms is driven by consumers' ability to access a wide range of content, often for free or at a low cost. Rising disposable incomes are also encouraging more users to purchase digital content. Leading providers in this space include Spotify, Google, Pandora, SoundCloud, iHeartRadio, and Apple Music, all offering various streaming services that enhance user enjoyment. The availability of free trials and paid subscription plans has significantly contributed to the increasing adoption of digital music platforms.

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Market Introduction

Digital music streaming websites are rapidly transforming the traditional music landscape. Key factors fueling this change include advancements in cloud technology, a surge in smartphone usage, regional music availability, improved streaming apps, and more affordable mobile data. Prominent streaming services such as Spotify, Tidal, Apple Music, iHeartRadio, Deezer, Amazon Music Unlimited, and YouTube Music dominate the current market. These platforms are especially popular among users aged 18 to 30, a demographic that values music streaming and is willing to pay for premium experiences. Expanding outreach to new age groups and user segments presents a major opportunity for service providers to increase both subscriptions and revenue. As demand for diverse music content and platform options continues to grow, the digital music streaming market is expected to see sustained expansion.

North America Music Streaming Market Segmentation

North America Music Streaming Market By Content Type

  • Audio Streaming
  • Video Streaming

North America Music Streaming Market By Streaming Type

  • Live Streaming
  • On-Demand Streaming

North America Music Streaming Market By EndUser

  • Commercial
  • Individual

North America Music Streaming Market By Country

  • US
  • Canada
  • Mexico

North America Music Streaming Market Company Profiles

  • Amazon.com, Inc.
  • Apple, Inc.
  • Deezer
  • Google LLC
  • iHeartMedia Inc.
  • Pandora Media, LLC
  • SoundCloud
  • Spotify Technology S.A
  • Tidal 

Reasons to buy report 

  • To understand the North America music streaming market landscape and identify market segments that are most likely to guarantee a strong return
  • Stay ahead of the race by comprehending the ever-changing competitive landscape for North America music streaming market
  • Efficiently plan M&A and partnership dealsin North America music streaming market by identifying market segments with the most promising probable sales
  • Helps to take knowledgeable business decisions from perceptive and comprehensive analysis of market performance of various segment form North America music streaming market
  • Obtain market revenue forecast for market by various segments from 2020 to 2027 in North America region

North America Music Streaming Market Strategic Insights

Strategic insights for the North America Music Streaming provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

North America Music Streaming Market Regional Insights

The geographic scope of the North America Music Streaming refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

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Author’s Bio:

Suryakant Gadekar

Senior Market Research Expert at Business Market Insights