Protein-fortified Food Products Market Summary

The global protein-fortified food products market was valued at USD 66.8 billion in 2023 and is anticipated to reach USD 101.62 billion by 2030, expanding at a compound annual growth rate (CAGR) of 6.2% from 2024 to 2030. This market growth is being driven primarily by rising health consciousness among consumers and the increasing preference for convenient, easy-to-consume food items that offer enhanced nutritional value. With hectic lifestyles becoming the norm, many individuals are turning to protein-rich foods to meet their dietary needs without compromising on time or taste.

This consumer shift has significantly boosted the demand for protein-fortified snacks, functional beverages, and ready-to-eat meals. At the same time, the rising popularity of plant-based diets has opened new avenues for innovation and product diversification. Consumers are increasingly opting for plant-derived protein sources such as soy, pea, and rice proteins, particularly among vegan and vegetarian demographics. In response to this trend, food manufacturers are actively fortifying a wide range of products with these ingredients to cater to evolving consumer preferences and nutritional expectations.

Key Market Trends & Insights

• In 2023, the conventional protein-fortified food products segment accounted for 25.3% of the total market revenue. This segment’s growth can be attributed to the wide availability of such products across retail channels, along with continuous product innovation by leading companies. For instance, in January 2024, General Mills Inc., under its Yoplait brand, launched a new line of high-protein, low-sugar yogurt aimed at health-conscious consumers seeking convenient nutrition options. Such developments are expected to contribute to further segmental growth in the coming years.
• The protein bar segment also made a notable contribution, accounting for a 21.2% share in 2023. Protein bars have emerged as a practical, on-the-go snack option that provides a good balance of protein and calories. They are popular among fitness enthusiasts and busy professionals looking for a nutrient-rich alternative to traditional snacks. Their portable nature and functional benefits make them an appealing choice for daily consumption.
• In terms of distribution, supermarkets and hypermarkets held the largest revenue share at 35.7% in 2023. These retail outlets continue to gain traction due to their wide selection, one-stop shopping convenience, and ease of access for consumers. The ability to compare various products based on nutritional content, price, and dietary preferences has made supermarkets and hypermarkets the preferred channel for purchasing protein-fortified food products.
• Geographically, North America led the global market with a share of over 34.7% in 2023. In the U.S., companies are increasingly focusing on expanding their operations by acquiring smaller brands, enhancing production capacity, and diversifying their product lines. These efforts are aligned with the growing demand for functional and protein-enriched foods in the region.
• The protein-fortified food products market in the United States is projected to grow at a CAGR of 6.3% from 2024 to 2030. This growth is fueled by a growing segment of health-conscious consumers who are becoming more deliberate in choosing foods that support wellness, fitness, and longevity. The market is seeing strong demand for cleaner labels, functional ingredients, and protein-rich formulations.
• The Asia Pacific region is poised for strong growth, with the protein-fortified food products market expected to expand at a CAGR of 7.2% from 2024 to 2030. The region’s growing population, rising middle class, and increasing awareness about nutrition are fueling the demand for fortified foods. In particular, products like yogurt and sour milk fortified with probiotics are widely consumed and represent a key category in the regional market.

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Market Size & Forecast

• 2023 Market Size: USD 66.8 Billion
• 2030 Projected Market Size: USD 101.62 Billion
• CAGR (2024-2030): 6.2%
• North America: Largest market in 2023

Key Companies & Market Share Insights

The protein-fortified food products market is expected to witness moderate competition owing to the presence of numerous players across the industry. Owing to changing consumer trends, many companies are expanding their product portfolio to gain a competitive edge in the market.

Key Players

• General Mills
• 1440 Foods
• Bellring Brands, Inc.
• Caveman Foods LLC
• Kellogg Company
• Nestlé
• Mondelez International
• Glanbia
• GNC Holdings
• Mars Inc.
• Naturell India Pvt. Ltd
• FULFIL
• Bright Life Care Private Ltd.
• SFD S.A.
• MYPROTEIN - The Hut.com Ltd.
• Asahi Group Holdings, Ltd.

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Conclusion

The protein-fortified food products market is on a steady growth path, driven by rising health awareness, lifestyle changes, and the demand for functional nutrition. Consumers are increasingly looking for convenient options that align with fitness goals, dietary needs, and ethical preferences. With innovation in plant-based protein sources and continuous product launches, companies are tapping into both traditional and emerging markets. Retail channels like supermarkets and hypermarkets continue to dominate due to accessibility and variety. As health trends evolve, the market will further expand through clean-label solutions, regional growth strategies, and personalized nutrition, solidifying protein-fortified foods as a mainstream dietary choice.