The global cider market size was estimated at USD 5.15 billion in 2024 and is projected to reach USD 6.86 billion by 2030, expanding at a compound annual growth rate (CAGR) of 5.0% from 2025 to 2030. This steady growth is primarily driven by changing consumer preferences, particularly the rising inclination toward alcoholic beverages that are perceived as healthier, lower in calories, and rich in flavor diversity. As consumers increasingly seek out beverages that offer a balance of indulgence and wellness, cider is emerging as a preferred choice due to its unique positioning in the alcoholic beverage market.

Cider is often viewed as a gluten-free, fruit-based alternative to traditional alcoholic drinks such as beer and spirits, making it appealing to health-conscious individuals or those with dietary restrictions. The demand for flavored, refreshing, and lower-alcohol beverages has significantly contributed to cider’s growing popularity across multiple demographics. Brands like Angry Orchard have capitalized on this trend by offering a wide array of flavors ranging from traditional apple to exotic fruit infusions—which resonate with a broader consumer base seeking novel taste experiences.

In parallel, the expansion of the craft and artisanal cider segment is playing a pivotal role in driving industry growth. Craft producers emphasize small-batch production, high-quality ingredients, and innovative blending techniques. This not only enhances product appeal but also supports premium positioning, attracting consumers who value uniqueness and authenticity in their beverage choices. Drawing inspiration from the global success of the craft beer movement, many cider brands have begun experimenting with new ingredients such as botanicals, spices, and alternative fruits, thereby enhancing the product’s complexity and market reach.

Key Market Trends & Insights:

• From a regional perspective, Europe held the largest revenue share in the global cider market, accounting for 37.0% in 2024. This dominance is attributed to the long-standing tradition of cider consumption in countries such as the UK, Ireland, France, and Spain, coupled with a rising interest in craft and locally-produced beverages. The region's cider producers are responding to consumer demand for artisanal products by enhancing flavor profiles and embracing sustainable production practices, which further strengthens cider’s market presence.
• The Asia Pacific region is projected to record the fastest CAGR of 5.9% during the forecast period, as consumers in emerging economies like China, India, and Southeast Asia become increasingly receptive to Western drinking trends. The rising urban population, increasing disposable incomes, and growing awareness of global lifestyle products are contributing to the demand for premium, fruit-based alcoholic beverages like cider in the region.
• In terms of product type, the sparkling cider segment emerged as the market leader, accounting for the largest revenue share of 37.6% in 2024. Sparkling ciders are favored for their refreshing and effervescent characteristics, which make them ideal for casual and celebratory occasions. On the other hand, the apple wine segment is anticipated to grow at the fastest CAGR during the forecast period.
• By flavor category, the apple segment dominated the market in 2024, as apple remains the traditional and most recognizable base fruit for cider. However, the fruit-flavored segment which includes pear, berry, mango, and other innovative infusions is expected to grow at the fastest CAGR, driven by consumer curiosity and demand for flavor variety. This segment is especially appealing to younger consumers and those exploring lighter, more playful alcoholic alternatives.

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Market Size & Forecast:

• 2024 Market Size: USD 5.15 Billion
• 2030 Projected Market Size: USD 6.86 Billion
• CAGR (2025-2030): 5.0%
• Europe: Largest market in 2024
• Asia Pacific: Fastest growing market

Key Companies & Market Share Insights:

The global cider market features a blend of major international breweries and smaller regional or craft producers. Prominent companies such as Carlsberg Breweries A/S, Halewood Sales, AB InBev, and Heineken N.V. continue to invest in product innovation and brand diversification to capture growing market opportunities. These companies adopt a variety of strategies to stay competitive, such as introducing flavor-rich and lower-alcohol variants, targeting health-conscious consumers, and incorporating sustainability practices in both product and packaging.

• Heineken N.V. is recognized for its focus on product innovation, continuously introducing new flavor combinations and low-calorie options to attract a diverse range of consumers. The company also emphasizes sustainable brewing processes, aligning with the increasing consumer demand for eco-conscious and socially responsible brands.
• AB InBev, one of the world’s largest beverage companies, leverages its global presence to expand its cider portfolio. Through strategic acquisitions and creative product development, AB InBev offers a wide array of cider brands, catering to multiple market segments including craft, mainstream, and premium categories. The company’s ability to adapt quickly to changing consumer behavior ensures its relevance in the evolving cider landscape.

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Conclusion:

In conclusion, the global cider market is witnessing steady growth, driven by rising consumer demand for flavorful, lower-calorie alcoholic beverages and the increasing popularity of gluten-free and fruit-based options. The surge in craft and artisanal cider production, coupled with innovation in flavors and sustainable practices by key players, is enhancing market appeal. With Europe leading in market share and Asia Pacific showing the fastest growth, the cider industry is well-positioned for continued expansion through 2030.