U.S. Ball Sports Goods Market Summary

The U.S. ball sports goods market size was estimated at USD 31.35 billion in 2023 and is projected to grow at a compound annual growth rate (CAGR) of 4.3% from 2024 to 2030. The roots of ball sports in the United States can be traced back to both Native American traditions and the influence of European immigrants. In recent years, the growing societal focus on health, wellness, and active living has encouraged more Americans to participate in physical activities, including ball sports. This shift in lifestyle is significantly increasing the demand for sports equipment and recreational facilities that support these pursuits.

The emergence of e-sports and increasing digitalization within the sports industry have had a transformative effect on the ball sports goods market. Traditional sports are embracing modern media formats by offering expanded streaming services, virtual experiences, and interactive content to better engage fans. This evolution has extended the audience reach of ball sports and opened new monetization avenues through digital advertising, sponsorships, and collaborations. Notably, in 2024, ESPN (a subsidiary of The Walt Disney Company), FOX, and Warner Bros. Discovery are jointly developing a direct-to-consumer (DTC) sports streaming platform that exemplifies this shift.

Key Market Trends & Insights

• The football/soccer goods segment held a revenue share of 30.04% in 2023. Soccer has steadily risen in popularity in the U.S. and now ranks as the fourth most-followed sport, after basketball, baseball, and football. A report by the Sports & Fitness Industry Association in collaboration with Sports Marketing Survey noted that in 2021, approximately 14.4 million Americans engaged in soccer, reflecting an increase of 0.6 million participants compared to the 14-year participation low observed in 2018.
• In terms of product categories, the apparel segment dominated, accounting for a revenue share of 47.86% in 2023. Consumers, including both athletes and casual sports enthusiasts, frequently purchase sportswear such as jerseys, shorts, socks, and footwear, which are essential for both functionality and comfort. Leading global brands like Nike, Adidas, Dick’s Sporting Goods, New Balance, and Under Armour maintain a strong foothold in this segment due to their innovative product designs and strong customer loyalty.
• The mass-priced ball sports goods segment constituted a revenue share of 72.30% in 2023. This pricing strategy ensures that products remain affordable and accessible to a wide range of consumers, making ball sports participation more inclusive across income brackets. The mass segment also plays a crucial role in driving volume sales and fostering early adoption among younger and recreational players.
• Retail distribution remains a key component of the market. Sales of ball sports goods through sporting goods retailers accounted for a revenue share of 55.40% in 2023. The extensive network of physical retail stores across the country allows consumers to interact with products firsthand—seeing, feeling, and trying them before buying—resulting in a higher level of consumer confidence and improved satisfaction.

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Market Size & Forecast

• 2023 Market Size: USD 31.35 billion
• 2030 Projected Market Size: USD 41.96 billion
• CAGR (2024 - 2030): 4.3%

Key Companies & Market Share Insights

Prominent players in the U.S. ball sports goods market include Nike, Inc.; Adidas AG; Callaway Golf Company; New Balance Athletics, Inc.; Under Armour, Inc.; and PUMA SE. The market is highly competitive, with companies investing substantially in research and development to bring forth innovative and sustainable product offerings. These innovations span across minimalist designs, vibrant color palettes, chunky sneaker silhouettes, and technologically advanced sports gear. Strategies such as celebrity endorsements, partnerships with well-known designers, and the integration of performance-enhancing technology are widely employed to capture consumer attention and expand brand reach.

Nike, Inc. and Adidas AG are also recognized for their leadership in the U.S. camping and hiking gear market.

• Nike, Inc., founded in 1964 and headquartered in Oregon, U.S., is a globally recognized public company. It designs, produces, markets, and distributes a wide range of sportswear, footwear, equipment, and accessories. The company has a strong market presence in ball sports, particularly basketball and football. Nike offers a broad line of basketball shoes, including exclusive signature collections for NBA players such as LeBron James, Kevin Durant, and Kyrie Irving. The Nike Football division also delivers a wide assortment of football gear, including cleats, uniforms, and performance equipment tailored for athletes at all levels.
• Adidas AG is a global leader in the design, production, and marketing of sports apparel, footwear, golf clubs and balls, and various accessories. Previously operating under the Adidas and Reebok brands, the company divested Reebok to Authentic Brands Group Inc. in August 2021. Adidas manufactures more than 900 million athletic and lifestyle products annually through a robust global network of independent manufacturing partners. The brand remains influential in shaping trends in performance gear and lifestyle-driven sports fashion worldwide.

Key Players

• Nike, Inc.
• Adidas AG
• Callaway Golf Company
• New Balance Athletics, Inc
• Under Armour, Inc.
• PUMA SE
• lululemon athletica Inc.
• ANTA Sports Products Limited
• Columbia Sportswear Company
• Mizuno Corporation

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Conclusion

The U.S. ball sports goods market continues to thrive due to rising health awareness, a growing focus on active lifestyles, and expanding access to affordable sportswear and equipment. With soccer’s increasing popularity and digital media transforming fan engagement, the market is evolving to meet new consumer expectations. Leading brands like Nike and Adidas drive innovation through sustainable design and celebrity collaborations, while physical retail presence remains critical to sales. Mass pricing strategies ensure inclusivity, supporting widespread participation. As traditional sports adapt to digital trends and immersive fan experiences, the ball sports goods market is positioned for sustained growth and diversification.