The global AI in social media market size is anticipated to reach USD 48.18 billion by 2033 and is expected to expand at a CAGR of 36.4% from 2025 to 2033, according to a new report by Grand View Research, Inc. The increasing demand for real-time content optimization, predictive analytics, and hyper-personalized user experiences is expected to drive market growth.

Social media platforms are leveraging artificial intelligence to analyze vast volumes of user-generated data, enabling them to deliver tailored content recommendations, optimize ad targeting, and automate moderation processes. This enhances user engagement and improves advertiser return on investment, making AI a strategic asset for both platform operators and marketers.

Another major driver is integrating AI-powered tools such as chatbots, social listening systems, and sentiment analysis engines, which are transforming how brands interact with audiences. These technologies allow companies to monitor conversations, respond to queries instantly, and adapt their messaging based on real-time feedback. As influencer marketing and digital brand management become more data-driven, AI plays a pivotal role in campaign management, content creation, and audience segmentation, streamlining operations and boosting marketing effectiveness.

Furthermore, the rise of social commerce is expanding the utility of social media platforms beyond communication into direct sales. AI facilitates personalized product recommendations, fraud detection, and seamless shopping experiences, making social platforms more commercially viable. Coupled with growing internet penetration and mobile-first behavior in emerging markets, the addressable user base for AI-driven social media tools widens. A regulatory focus on data privacy also encourages the adoption of transparent and compliant AI solutions, helping platforms maintain user trust while innovating at scale.

Order a free sample PDF of the AI In Social Media Market Intelligence Study, published by Grand View Research.

 

AI In Social Media Market Report Highlights

  • By type, the content creation & management segment held the largest revenue share of 35.1% in 2024.
  • By end use, the social media managers segment held the dominant market position in 2024.
  • By deployment, the cloud segment held the dominant market position in 2024.
  • By application, the marketing segment accounted for the largest revenue share of the market in 2024, as AI-powered predictive analytics and precision targeting improve campaign effectiveness significantly. 
  • By vertical, the retail & e-commerce segment accounted for the largest market revenue share in 2024.
  • North America dominated the global market with the largest revenue share of 34.3% in 2024.
  • The AI in social media industry in the U.S. led North America with the largest revenue share in 2024.

AI In Social Media Market Segmentation

Grand View Research has segmented the global AI in social media market based on end use, type, application, deployment, vertical, and region:

  • End Use Outlook (Revenue, USD Million, 2021 - 2033)
    • PR Agencies
    • Influencers
    • Social Media Managers
  • Type Outlook (Revenue, USD Million, 2021 - 2033)
    • Content Creation & Management
    • Campaign & Community Management
    • Reporting & Analytics
    • Others
  • Application Outlook (Revenue, USD Million, 2021 - 2033)
    • Customer Service
    • Sales
    • Marketing
    • HR
    • IT & Security
    • Others
  • Deployment Outlook (Revenue, USD Million, 2021 - 2033)
    • On-premises
    • Cloud
  • Vertical Outlook (Revenue, USD Million, 2021 - 2033)
    • BFSI
    • Media & Entertainment
    • Healthcare
    • Telecommunication
    • Retail & E-commerce
    • Advertising
    • Travel & Hospitality
    • Education
    • Others
  • Regional Outlook (Revenue, USD Million, 2021 - 2033)
    • North America
      • U.S.
      • Canada
      • Mexico
    • Europe
      • Germany
      • UK
      • France
    • Asia Pacific
      • China
      • Japan
      • India
      • South Korea
      • Australia
    • Latin America
      • Brazil
    • Middle East and Africa (MEA)
      • UAE
      • KSA
      • South Africa

List of Key Players in the AI In Social Media Market

  • Meta Platforms, Inc.
  • X Corp.
  • Salesforce, Inc.
  • Google LLC
  • IBM Corporation
  • Reddit, Inc.
  • Adobe
  • Microsoft
  • Pinterest, Inc.
  • TikTok

About Grand View Research:

Grand View Research, Inc. is a market research and consulting company that provides off-the-shelf, customized research reports and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and energy. With a deep-seated understanding of varied business environments, Grand View Research provides strategic objective insights.

For more information, visit www.grandviewresearch.com.