The digitally printed wallpaper market was valued at USD 2.71 billion in 2022 and is projected to reach USD 10.3 billion by 2030, growing at a strong compound annual growth rate (CAGR) of 18.2% from 2023 to 2030. This growth is primarily driven by consumers and interior designers increasingly emphasizing aesthetically appealing residential and commercial spaces. The shift reflects a broader trend in lifestyle and workplace design, where ambiance, personalization, and visual impact play a vital role in decision-making. In addition, rising consumer preference for wall coverings over traditional painted surfaces is contributing to the market expansion. The popularity of do-it-yourself (DIY) home projects, where wallpapers are considered a cost-effective and creative solution for home upgrades, has further accelerated demand. Looking forward, the overall wall covering industry is expected to expand in both size and importance, which will continue to amplify opportunities for digitally printed wallpaper manufacturers and suppliers.

The market also experienced a notable shift during the COVID-19 pandemic, which influenced consumer behavior and spending habits. With people spending more time at home, emphasis on home improvement projects increased significantly. According to a 2020 research study by Consumer Specialists and the Home Projects Council, in the first three months of the pandemic (March–May 2020), 57% of homeowners engaged in home improvement activities and spent an average of USD 1,750 on upgrades, with “extra time at home” being the primary motivator. This behavioral change gave a major boost to retailers and distributors operating in the wallpaper and home décor space, creating a lasting impact on the market’s growth trajectory.

A rising trend toward bold patterns, unique textures, and statement wall designs is also creating lucrative growth opportunities for manufacturers. Modern culture, interior design trends, and the growing influence of social media platforms such as Pinterest and Instagram have amplified the demand for visually appealing, digitally printed wallpapers. Consumers now seek personalized, stylish, and contemporary designs to create impactful interiors, driving the adoption of photo wallpapers, murals, and textured prints.

Furthermore, advancements in digital printing technology are playing a pivotal role in shaping the industry. The latest printing innovations allow for the creation of life-like, high-resolution images with richer colors, enhanced detailing, and durability. This has boosted the popularity of photo wallpapers and mural designs, which can transform spaces with immersive visuals. Digital printing also enables customization at scale, giving consumers greater flexibility in selecting designs suited to their personal tastes, business branding, or thematic décor.

Key Market Trends & Insights:

  • Regional Insights: North America dominated the digitally printed wallpaper market in 2022, accounting for over 37% of global revenue. The region benefits from high consumer spending power, rising adoption of interior design solutions, and a strong presence of key wallpaper brands. Asia Pacific is projected to witness the fastest CAGR of 19.8% between 2023 and 2030, fueled by rapid urbanization, increasing disposable income, and growing investments in modern housing and commercial infrastructure across countries like China, India, and Japan.
  • By Product: The vinyl wallpaper segment dominated the market in 2022 with a share of more than 37%, owing to its durability, cost-effectiveness, and versatility in both residential and commercial applications. The nonwoven wallpaper segment is expected to grow at the fastest CAGR of 19.4% during the forecast period, driven by its ease of application, removability, and eco-friendly attributes.
  • By Application: The commercial segment accounted for around 60% of the market share in 2022, reflecting high demand from offices, hotels, retail outlets, and other commercial establishments that prioritize design aesthetics. The residential segment is anticipated to grow at a faster CAGR of 18.8% during 2023–2030, as homeowners increasingly invest in customized and decorative wallpapers for living rooms, bedrooms, and other spaces.

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Market Size & Forecast:

  • 2022 Market Size: USD 2.71 Billion
  • 2030 Projected Market Size: USD 10.3 Billion
  • CAGR (2023-2030): 18.2%
  • North America: Largest market in 2022
  • Asia Pacific: Fastest growing market

Key Companies & Market Share Insights:

The digitally printed wallpaper market is characterized by the presence of both well-established global players and innovative emerging companies. Leading players are adopting strategies such as collaborations, partnerships, and product launches to strengthen their competitive edge and expand their product portfolios.

  • In January 2023, Grandeco Wallfashion Group Belgium NV introduced a digitally printed XL wallpaper under its Mural Young Edition collection. These murals were produced using a custom-built printing press, designed specifically for the company to deliver superior quality and large-format wall coverings.
  • In March 2022, Graham & Brown Ltd collaborated with the iconic fashion brand Karl Lagerfeld to launch a line of wallpapers showcasing the designer’s original sketches, prints, and logos. This partnership combined luxury fashion with interior design, creating exclusive and high-end wallpaper collections that appeal to design-conscious consumers.

The market outlook suggests that continued innovation in printing technologies, paired with evolving consumer preferences for unique and customizable interior décor, will support strong growth and broaden the application of digitally printed wallpapers worldwide.

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Conclusion:

The digitally printed wallpaper market is witnessing robust growth, driven by rising consumer demand for stylish, customizable, and visually appealing interiors across both residential and commercial spaces. The increasing popularity of DIY home projects, coupled with the influence of social media and modern lifestyle trends, is further accelerating adoption. Technological advancements in digital printing, offering life-like images, vibrant colors, and large-format designs, are transforming wallpaper into a preferred alternative to traditional wall finishes. While North America currently leads the market, Asia Pacific is projected to grow the fastest, supported by rapid urbanization and rising disposable incomes. Key players are focusing on collaborations, design innovations, and product launches to strengthen their market presence. Overall, the market is poised for sustained expansion, with digitally printed wallpapers emerging as a key driver of creativity and personalization in interior décor worldwide.