Enterprise Video Industry

The global enterprise video market size was valued at USD 16.39 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 13.8% from 2022 to 2030.

The growth of this market can be mainly attributed to the increased application of enterprise video solutions across organizations to enhance collaboration among their global workforces. The enterprise video has become a crucial part of the content marketing strategies of various companies. As a result, several companies are now focusing on developing Content Delivery Networks (CDNs) that speed up the delivery of multimedia internet content and provide better video streaming capabilities to enterprises. For instance, in April 2022, Google Cloud introduced its new multimedia CDN named Media CDN which enables businesses to leverage Google’s YouTube network. It also offers additional capabilities including ecosystem integrations, custom ad insertion, and platform extensibility.

Gather more insights about the market drivers, restrains and growth of the Global Enterprise Video market

Enterprise Video Market Segments:

Solution Insights

The video conferencing segment accounted for over 40% of revenue share across the market in 2021. This can be attributed to the increasing demand for video communication driven by geographically scattered business operations and the adoption of remote working models. The emergence of the pandemic has led to a drastic rise in the number of online workshops, conferences, and seminars, thereby increasing the demand for enterprise video solutions. The expansion of the telemedicine industry and the increased penetration of online education across the globe have opened new growth opportunities for the segment.

Service Insights

The professional services segment accounted for over 47% of revenue share in 2021 due to the constant need for experts that help organizations troubleshoot, integrate, and manage enterprise video solutions. Moreover, professional services allow users to address security issues and improve the overall security measures for implementing digital marketing software. The key advantages of these services include optimum utilization of resources, minimal administrative expenses, and increased profitability. Professional services also facilitate better resource management through collaboration, integrated knowledge management, and better planning.

Deployment Insights

The cloud segment is estimated to witness a CAGR of over 15% during the forecast period as this deployment model offers the users the scalability through pay-as-you-go tools for the creation, management, and distribution of the video. Moreover, the rising adoption of cloud-based solutions across the small and Medium size Enterprises (SMEs) in developing countries such as India, Brazil, and Egypt are expected to enhance the segment outlook in the ensuing years. Cloud-based solutions offer better convenience to end-users by allowing easy access to the enterprise video platform through mobiles and laptops.

Application Insights

The corporate communications segment held a sizeable market share of over 46% in 2021. This can be credited to the rising demand for these solutions in board meetings, executive briefings, and sales kick-offs. The segment growth is further driven by the increasing adoption of enterprise video solutions in the IT and telecom companies. Furthermore, the introduction of VoIP, which has allowed corporates to leverage the underlying network infrastructure for free communications, is driving the segment growth further.

Delivery Technique Insights

The adaptive streaming segment captured over 35% revenue share in 2021 and is expected to grow significantly over the forecast timeline. The growth can be ascribed to the high consumer preference for adaptive streaming as it allows them to view content at a quality appropriate for their network connection. This technology provides a faster start time and minimal buffering during playback. Moreover, the increasing usage of video streaming platforms, especially during the COVID-19 pandemic, has dynamically increased the adoption of adaptive streaming in the media and entertainment industry.

Organization Size Insights

The large enterprise segment accounted for over 63% of revenue share in 2021. This can be mainly credited to the increased investment in video conferencing solutions by various large-scale IT and telecom organizations. For instance, in July 2021, prominent telecom operator Tata Teleservices partnered with one of the leading web-based video conferencing solutions providers Zoom Video Communications, Inc, to deliver unified communications solutions to enterprises and individuals. This partnership will help the latter reach around 60 cities in India where Tata Teleservices has a presence.

End-use Insights

The BFSI segment accounted for over 24% of revenue share in 2021, owing to the rising demand for video-based marketing and sales to enhance branch communications and banking services. The enterprise video solutions also help banks communicate through audio, video, and digital content sharing with their customers. The enterprise video solutions also ensure enhanced risk management, operational management, accountability, and end-to-end security governance which is augmenting their demand further.

Regional Insights

North America market accounted for a revenue share of around 43% in 2021, thanks to the presence of major market players such as Adobe, IBM, Cisco Systems, Inc., and Microsoft in the region. Access to the high-quality internet coupled with the rising demand for visual meetings has created lucrative opportunities for the market in the U.S. In addition to this, the increasing demand for virtual private networks across various businesses and educational institutions is expected to drive regional market growth in upcoming years.

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Key Companies & Market Share Insights

The prominent players operating in the market are mainly focusing on developing and delivering innovative video streaming solutions to strengthen their foothold in the industry. For instance, in April 2020, Avaya, Inc. delivered its collaboration and communications solutions to the renowned online video platform iQIYI which has more than 500 million monthly active users. The company’s intelligent office system helped the latter to effectively manage the business operations during the pandemic.

The companies are also focusing on collaborations and partnerships for expanding their businesses and gaining a strategic advantage in the market. In September 2020, Vbrick introduced comprehensive integrations with popular video conferencing services, including Zoom, Cisco Webex, and Microsoft Teams allowing organizations to deliver live HD quality video to more than 100,000 participants. These new integrations form a crucial part of Vbrick’s existing portfolio of integrations focused on augmenting the value of video. Some of the prominent players in the global enterprise video market include:

• Adobe
• Avaya Inc.
• Brightcove Inc.
• Cisco Systems, Inc.
• IBM Corporation
• Kaltura, Inc.
• Microsoft
• Polycom, Inc. (Plantronics, Inc.)
• VBrick
• Vidyo, Inc

Segments Covered in the Report

Grand View Research has segmented the global enterprise video market based on solution, services, application, deployment, delivery technique, organization size, end-use, and region:

Enterprise Video Solution Outlook (Revenue, USD Billion, 2018 - 2030)

• Video Conferencing
• Video Content Management
• Webcasting

Enterprise Video Services Outlook (Revenue, USD Billion, 2018 - 2030)

• Integration & Deployment
• Managed Service
• Professional Service

Enterprise Video Deployment Outlook (Revenue, USD Billion, 2018 - 2030)

• Cloud
• On-premises

Enterprise Video Application Outlook (Revenue, USD Billion, 2018 - 2030)

• Corporate Communications
• Training & Development
• Marketing & Client Engagement

Enterprise Video Delivery Technique Outlook (Revenue, USD Billion, 2018 - 2030)

• Downloading/ Traditional Streaming
• Adaptive Streaming
• Progressive Downloading

Enterprise Video Organization Size Outlook (Revenue, USD Billion, 2018 - 2030)

• Large Enterprise
• Small & Medium Enterprise (SME)

Enterprise Video End-use Outlook (Revenue, USD Billion, 2018 - 2030)

• IT & Telecom
• Banking, Financial Services, and Insurance (BFSI)
• Healthcare & Life Sciences
• Media & Entertainment
• Education
• Retail & Consumer Goods
• Others

Enterprise Video Regional Scope (Revenue, USD Billion, 2018 - 2030)

• North America
  • US
  • Canada
• Europe
  • Germany
  • UK
• Asia Pacific
  • China
  • India
  • Japan
• Latin America
  • Brazil
• Middle East & Africa

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