In 2022, the global life science analytics market was valued at USD 9.0 billion and is projected to grow at a compound annual growth rate (CAGR) of 7.6% from 2023 to 2030. Analytics is being increasingly adopted across the life science industry, which uses descriptive and reporting analytics for database building and relies on prescriptive and predictive analytics to estimate future trends and outcomes. This shift towards data-driven decision-making is expected to drive market growth. Another significant factor propelling growth is the influence of social media and the internet, which has increased patient engagement and accelerated the adoption of analytical solutions. Life science organizations and healthcare facilities are adopting these solutions to improve clinical, financial, and operational results, aiming to reduce healthcare expenses, a key market driver.

Life science organizations are implementing advanced analytics across functions, including supply chain management, R&D, clinical trial design, regulatory compliance, sales, marketing, and pharmacovigilance. Data mining and big data analytics are also being rapidly adopted to analyze high-risk populations more effectively and to strategize accordingly, further driving market expansion. Additionally, healthcare financing organizations and government bodies are leveraging predictive analytics in claims management and fraud prevention, which continues to boost growth.

The Covid-19 pandemic highlighted the limitations of existing healthcare systems, showcasing the potential of advanced technologies in supporting the digitalization of healthcare. Consequently, demand for life science analytics surged as these solutions played a vital role in managing vaccines, medical supplies, medicines, and other essential resources during the pandemic.

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For instance, Moderna entered a partnership with IBM to efficiently manage their vaccination program using advanced analytics and hybrid computing. Moreover, the increasing prevalence of non-communicable diseases, coupled with the growing global geriatric population and growing demand for enhanced patient care experience, is anticipated to contribute to the growing demand for analytical solutions over the forthcoming years. Life science organizations and other healthcare industry players are using analytical solutions in advanced revenue cycle management and population health management programs.

Analytical solutions are being adopted to cater to the rising demand for personalized medication using different human genome combinations using datasets generated through eHealth, mHealth, and electronic health records (EHR). The use of analytical solutions is focused on improving the patient care experience. Furthermore, market players are devising strategies to integrate artificial intelligence-based algorithms into data analytics to efficiently mine data from health datasets, which would aid organizations in customizing different treatment approaches.

Component Segmentation Insights:

In 2022, the services segment led the life science analytics market, accounting for over 57.1% of total revenue. This dominance is largely due to a growing trend of outsourcing services, including planning, training, staffing, implementation, and maintenance, as life science organizations often lack the expertise and resources for in-house analytics management. The services segment is expected to grow at a fast rate of 8.1% over the forecast period, with its rapid growth attributed to multi-service packages offered by outsourcing companies to major industry players.

The increased digitalization of healthcare and the advancement of healthcare IT infrastructure across both developed and emerging markets are boosting demand for analytics solutions and associated services. Rising digital literacy and supportive government initiatives further promote this demand. Additionally, the integration of artificial intelligence (AI) algorithms in analytical solutions and the widespread adoption of big data analytics are fueling the services segment. The emergence of new startups, increasing technological collaborations, and favorable funding options also positively impact this segment's growth, which is expected to continue strongly over the forecast period.

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