The global interactive display market size was valued at USD 41.45 billion in 2022 and is estimated to grow at a compound annual growth rate (CAGR) of 7.8% from 2023 to 2030. The study comprises interactive kiosk, video walls, table, monitors, and whiteboard. The interactive or touchscreen display is a display unit that accepts user commands with the help of a finger or stylus in place of peripheral devices, such as a mouse or keyboard. Additionally, these displays include screens that project information, such as texts, images, and videos. These display screens are used in various industries, such as retail, healthcare, hospitality, and education. The market is expected to witness significant growth in the coming years, primarily owing to increasing demand for digital classrooms as well as growing adoption of these displays, such as video walls and tables. These video walls and tables are used at transit spaces/public transportation, such as railway stations and airports.

Rapidly increasing adoption of touchscreen tables as well as video walls in the hospitality and corporate sectors is expected to drive the market during the forecast period. The touchscreen table acts as a menu board to indicate the waiting time of the orders taken from the customer, along with prices and ingredients. Furthermore, the use of touchscreen tables in corporate meetings has been observed to provide a better experience for the clients as well as employees. The use of such technology in offices allows better engagement between employees, management, and clients.

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Interactive Display Market Segments Highlights:

• In terms of display type, the market is classified into interactive kiosk, video wall, table, display, and whiteboard. The kiosk segment dominated the overall market, gaining a market share of 73.4% in 2022 and witnessing a CAGR of 7.2% during the forecast period.
• The video wall segment is anticipated to observe the fastest growth, growing at a CAGR of 11.2% throughout the forecast period. An interactive video wall typically refers to a large display, consisting of multiple screens or projectors tiled together to form a single large visual display.
• In terms of application, the market is classified into retail, hospitality, healthcare, transportation, BFSI, corporate, entertainment, education, and others. Among these, the BFSI segment is expected to dominate in 2022, gaining a market share of 25.8% and witnessing a CAGR of 8.3% during the forecast period.
• The BFSI industry has seen rapid growth in the adoption of interactive displays in recent years. Interactive displays are becoming more popular in the BFSI industry due to their ability to improve customer engagement, enhance the customer experience, and increase the efficiency of business operations.
• The retail segment is anticipated to observe the fastest growth, growing at a CAGR of 9.1% throughout the forecast period. Demand for touch-enabled displays is anticipated to increase in the retail sector over the coming years owing to the growing trend of touch-based devices and increased usage of the interactive kiosk and table.
• The North America region led the overall market in 2022, with a market share of 40.8% Interactive displays have gained significant popularity in North America over the last decade, thanks to the growing demand for immersive and engaging technologies in various industries.
• Asia Pacific is anticipated to witness the fastest growth, growing at a CAGR of 10.2% throughout the forecast period. Interactive displays have seen tremendous growth in Asia Pacific in recent years, driven by increasing demand from various sectors such as education, corporate, and healthcare. The Asia Pacific region is home to some of the fastest-growing economies in the world, and the adoption of interactive displays is driven by factors such as technological advancements, increasing investments in education, and growing demand for interactive communication tools.

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• Interactive Video Wall Market: The global interactive video wall market size was valued at USD 18.33 billion in 2024 and is projected to grow at a CAGR of 14.0% from 2025 to 2030.
• Smart TV Market: The global smart TV market size was estimated at USD 227.52 billion in 2024 and is anticipated to grow at a CAGR of 16.6% from 2025 to 2030.

Key Companies & Market Share Insights:

The interactive display market is fragmented and is anticipated to witness competition due to several players' presence. Major service providers in the market are constantly upgrading their technologies to stay ahead of the competition and to ensure efficiency, integrity, and safety. These players focus on partnership, product upgrades, and collaboration to gain a competitive edge over their peers and capture a significant market share. In February 2023, SMART Technologies unveiled its latest interactive displays designed for educational purposes at the TCEA Convention & Exposition held in San Antonio, Texas in 2023. The newest release comprises the SMART Board GX (V2) series and the SMART Board MX (V4) series. With this launch, these new displays are part of the SMART Board 6000S as the first interactive displays that enable multiple users to write, erase, and gesture simultaneously, on any platform and application. Some of the prominent players in the global interactive display market include:

• Box Light corporation
• eyefactive GmbH
• HORIZON DISPLAY INC.
• IDEUM
• LG Display Co.
• Marvel Technology (China) Co.,Ltd
• MMT GmbH & Co. KG.
• Panasonic Corporation
• SHARP CORPORATION
• TableConnect

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