The global direct to garment printing market size was estimated at USD 1.75 billion in 2023 and is expected to grow at a CAGR of 12.5% from 2024 to 2030. DTG has emerged as a transformative technology within the apparel industry. This process involves printing digital designs directly onto fabric using inkjet technology, eliminating the need for traditional methods such as screen printing or embroidery. The DTG market has witnessed substantial growth in recent years, driven by a confluence of factors including technological advancements, changing consumer preferences, and the rise of e-commerce.

The market encompasses a broad spectrum of activities, from the production of printing equipment to the creation and distribution of printed apparel. Key market segments include printer manufacturers, ink suppliers, pre-treatment chemical providers, and apparel brands and retailers. The market is further segmented based on print volume, application (apparel, accessories), and geographic region.

A primary trend driving the market is the increasing demand for personalized and customized apparel. Consumers are seeking unique products that reflect their styles and preferences. DTG printing enables mass customization, allowing for the creation of one-of-a-kind garments with intricate designs and high-resolution images. Moreover, the rise of e-commerce platforms has facilitated the growth of on-demand printing, where orders can be fulfilled quickly and efficiently. Another significant trend is the growing emphasis on sustainability and eco-friendliness. DTG printing offers several environmental benefits compared to traditional methods. It reduces water consumption, waste generation, and chemical usage. Additionally, the ability to print on demand minimizes overproduction and inventory waste.

Gather more insights about the market drivers, restrains and growth of the Direct To Garment Printing Market

Key Direct To Garment Printing Companies Insights

The market is characterized by a competitive landscape with a mix of established equipment manufacturers, ink suppliers, and emerging technology providers. Key players are focused on technological advancements, expanding product portfolios, and strengthening distribution networks. The market is witnessing increased competition due to the entry of new players and the growing popularity of digital printing technology. While established players hold a significant market share, smaller companies are gaining traction by offering specialized solutions and focusing on niche segments. The competitive dynamics are further influenced by factors such as pricing strategies, product differentiation, and after-sales services.

Recent Developments

• In February 2024, Ricoh introduced the RICOH Ri 4000 at the FESPA Global Print Expo 2024, a Direct to garment printer specifically designed for producing high-quality prints on 100% polyester garments. This new printer addresses a market need for cost-efficient, durable, and vibrant printing on polyester, a fabric known for its challenges in retaining print quality. The Ri 4000 features an innovative built-in enhancer that eliminates the need for separate pre-treatment, ensuring consistent print quality and efficiency.

• In May 2023, Seiko Epson Corporation introduced the SureColor F2200 at the FESPA event of 2023, a Direct to garment printer designed for low to medium-volume businesses. This new model enhances productivity by 25% compared to its predecessor, the F2100, while maintaining high print quality. It features Epson’s PrecisionCore MicroTFP printhead technology, enabling faster printing and improved data processing speeds.

Global Direct to Garment Printing Market Report Segmentation

The report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global direct to garment printing market based on operation, substrate, ink type, application, and region.

Operation Outlook (Revenue, USD Million, 2017 - 2030)

• Single Pass

• Multi Pass

Substrate Outlook (Revenue, USD Million, 2017 - 2030)

• Cotton

• Silk

• Polyester

• Others

Ink Type Outlook (Revenue, USD Million, 2017 - 2030)

• Sublimation

• Pigment

• Reactive

• Acid

• Others

Application Outlook (Revenue, USD Million, 2017 - 2030)

• Clothing/Apparel

• Home Decor

• Soft Signage

• Industrial

Regional Outlook (Revenue, USD Million, 2017 - 2030)

• North America

o U.S.

o Canada

o Mexico

• Europe

o Germany

o UK

o France

o Italy

• Asia Pacific

o China

o India

o Japan

o Australia

o South Korea

• Latin America

o Brazil

• Middle East & Africa (MEA)

o United Arab Emirates (UAE)

o Kingdom of Saudi Arabia (KSA)

o South Africa

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